at media.net, we are looking to beef up our media buying and planning to join our diverse global team and drive the core focus on leading the strategy & growth.
core responsibilities
- plan, manage, and optimize paid media campaigns across facebook ads (meta business suite) and google ads (search, display, youtube).
- manage campaign budgets, pacing, and bid strategies to maximize return on ad spend (roas).
- leverage data from facebook, google, and internal tools to scale, refine, and enhance the performance of paid media campaigns.
- monitor and analyze campaign performance metrics (e.g., cpa, roas, ctr, cpc) and deliver actionable insights to improve performance.
- coordinate with tracking and analytics teams to ensure proper campaign attribution and pixel implementation.
- conduct market research to effectively target and scale user acquisition efforts.
- collaborate with our cutting-edge ai tools to craft high-performing ad creatives that drive results.
- generate regular performance reports, presenting key insights and recommendations to stakeholders.
- stay updated on platform changes, new ad formats, and industry best practices.
skills & experience needed
- at least 3 years of running roas focused digital campaigns on facebook and/or google ads with a proven track record of driving growth.
- proven track record of managing large monthly ad budgets and delivering strong performance results.
- prior experience of working on campaigns for us, uk, and canada markets is a plus.
- proficiency in analytics and ad platforms: google ads manager, meta ads manager, google analytics, google tag manager.
- analytical mindset with strong excel/google sheets skills for reporting and data analysis.
- excellent communication and teamwork skills.
- ability to manage multiple campaigns simultaneously and meet tight deadlines.
- facebook blueprint or google ads certification is a plus.
marketing /btesting
