Job Overview

this position is responsible for closely working with area managers team, marketing/brand team and other stakeholders for managing individual chains/accounts/regions for driving sales of ecommerce vertical. key responsibilities will include planning, off takes , relationship development, team management

will report to general manager ecommerce

will have 1 - 2 reportees

experience:

•minimum of 7 to 10 years of experience in handling online channels with reputed fmcg/otc

•strong understanding and work experience with amazon and quick commerce accounts

•must have worked with some key known brands in e com space

•strong understanding and execution capabilities with ecommerce marketplaces account

key roles/responsibilities

planning

• developing the sales and marketing plan fore

commerce for assigned portfolio. aop and qop

• to initiate and manage all margin negotiations

off - takes

• ensuring monthly, quarterly and annual off take

• engage consumer with right product mix, consumer pricing, promotion visà vis competition

• own new launches and performance by listing in time, visibility campaigns, offtakes

relationship management

• to ensure monthly, quarterly and annual sales action plan ( jbp ) is aligned and closed with the

channel partners along with marketing plan

• to handle all margin negotiations, tot closure, revenue, campaign planning and collections.

• to work closely with support teams (finance, marketing, and scm) and ensure adherence to

processes managing the relationship with market place marketing agencies to develop strategy

• ensure adherence to tot by both ecommerce team and portal

monitoring and reporting

• ensuring monthly, quarterly and annual primary sales through kam

• monitor and analysebusiness performance versus plan; sales, expenses, new listing, margin, forecasting accuracy

• budget allocation to team

• monthly review and develop action plans for performance

campaigns on ams and fk account

• plan marketing activities

• maintain and manage yearly calendar of activities/campaigns

• ensure campaigns creation and execution in time

performance measurement of investments

• deliver the planned outcome and acos/ roi attributed sales

• control and efficiently deploy budget for brand building across the portals

• intervene to change campaigns/ bidding as per competition activities keeping budget under

control

advertisement innovations to drive performance

• observe evolving marketing trends on ecommerce and experiment to maximize the returns on

investments

insights from performance of promotions and advertisement

• track performance of marketing activities/ campaigns across the portals

• build insights on campaign performance and suggest actionable point