about the job
we're looking for a senior manager - brand and content to lead and scale content strategy, storytelling, and brand positioning for high-growth startups and innovation-driven companies. this role at growthjockey requires a blend of creative leadership, strategic thinking, and hands-on execution. you'll work closely with founders, marketers, and cross-functional teams to shape content that drives business outcomes, from awareness to conversion, across digital channels.
job description:
as a senior manager - brand and content at growthjockey, you will own and execute end-to-end brand narratives, content strategy, and performance-driven storytelling. you'll be responsible for crafting brand identities, running strategic content campaigns, and scaling omnichannel content across industries-especially in saas, health-tech, edtech, and consumer brands. if you're passionate about building brands from scratch, driving measurable content performance, and mentoring a content team, this is the role for you.
key responsibilities:
content strategy & execution
- develop and lead the execution of content strategies across brand, digital, and performance channels.
- build brand playbooks including tone of voice, narrative frameworks, and positioning guidelines.
- oversee the development of long-form, short-form, and multimedia content for websites, ads, emails, blogs, social media, and sales collaterals.
creative & brand leadership
- shape brand identities for early-stage to growth-stage startups, ensuring consistency and strategic differentiation.
- partner with design, performance marketing, and product teams to align brand strategy with visual storytelling and business goals.
- lead and manage content brainstorms, creative direction, and cross-functional collaboration.
content ops & management
- establish and run content calendars, workflows, and editorial processes for multiple clients.
- oversee freelancers and in-house writers/editors, managing timelines and quality control.
- set and track kpis for content success-engagement, seo performance, lead generation, and conversions.
cross-functional collaboration & content enablement
- partner with seo, performance marketing, design, product, and growth teams to ensure content aligns with overall brand and business goals.
qualifications required:
- 3-4 years of experience in brand and content strategy, ideally within an agency or startup ecosystem.
- proven ability to develop content strategies that align with business and marketing goals.
- strong portfolio of work across digital content formats and industries (saas, b2b, d2c, health, edtech, etc.).
- excellent writing, editing, and storytelling skills with a sharp eye for detail and tone.
- experience managing content teams, freelancers, and cross-functional stakeholders.
- familiarity with seo principles, cms platforms (webflow, wordpress), and marketing tools (hubspot, notion, figma).
- strong project management and organizational skills.
- growth mindset with the ability to adapt to fast-changing priorities.
