key responsibilities:
content strategy & creation:
- develop a comprehensive content strategy that aligns with finpage's brand identity and marketing goals.
- create compelling, engaging, and share-worthy content for social media, blogs, and campaigns.
- collaborate with the design and product teams to ensure content reflects the brand ethos.
social media management:
- build and manage twinline / finpage social media presence across platforms like instagram, facebook, pinterest, and linkedin.
- plan, execute, and analyze social media campaigns to drive engagement and brand loyalty.
- stay updated on trends, leveraging them to create viral and meaningful content.
community building:
- foster and grow an engaged online community that resonates with finpage ethos.
- engage with followers through comments, messages, and interactive posts to strengthen brand connections.
campaign execution:
- work closely with the business development team to align content with paid campaigns.
- ensure creative consistency across all touchpoints-email, social media, website, and ads.
analytics & optimization:
- track content performance and social media metrics to evaluate success and refine strategies.
- experiment with formats, styles, and trends to keep the brand fresh and engaging.
an ideal candidate must have:
- bachelor's degree in marketing, communication, journalism or related fields.
- 2 to 6 years of experience in content marketing and social media, preferably with fintech , finance , banking domain.
- exceptional storytelling and creative writing skills.
- proficiency in managing social media platforms and scheduling tools.
- analytical mindset to measure success and drive data-backed decisions.
- passion for fintech and a deep understanding of the target audience.
