Job Overview

objective

• plan, execute, and manage all digital marketing for company, including seo, sem, email marketing, and social media
• establish and execute a digital marketing strategy to distribute content
• work with and manage a team of writers, marketers, and other stakeholders to maintain company's digital presence
• maintain consistent brand messaging across all social channels
• identify, analyze, and measure trends and content to assess how well it's performing and optimize user experience
• create and maintain an editorial calendar to deliver targeted content

responsibility

• create and manage content for company's social media, emails, and other forms of digital communication
• research, track, and analyse consumer behaviors and trends and implement research into digital marketing campaigns
• prepare reports and analytics on the overall performance of various marketing campaigns, including rois and kpis
• collaborate with the marketing team to brainstorm new and innovative growth strategies and marketing techniques
• develop and monitor campaign budgets
• stay up to date on the latest social media trends, and implement them in company's marketing campaigns

skills

• social media savvy, with a passion for staying on top of trends
• strong sense of creativity, imagination, and innovation
• excellent interpersonal skills, with the ability to collaborate with other departments
• in-depth knowledge of various social media platforms and best practices
• ability to analyze consumer metrics, reports, and trends
• strong project management and managerial skills

desired domain

• hospitality (travel, hotel & events)

preferred qualification

• in-depth knowledge of current digital trends
• experience in digital marketing, or a related field
• proficiency in photo and video editing software
• experience with seo and sem strategy and keyword research
• understanding of website analytics tools, such as google analytics
• analytical mind, with a passion for measuring data