about the role
we are seeking an experienced digital marketing specialist, who has expertise in developing and managing sales & marketing funnel. the ideal candidate will have expertise in strategizing, executing, and optimizing lead generation and conversion funnels. this is a freelance / project-based role with a monthly retainership model, extendable based on performance.
key responsibilities
1. sales funnel development & management
- plan, set up, and manage google ads, linkedin ads, and meta (facebook & instagram) ads for high-intent lead generation.
- implement retargeting campaigns for nurturing warm leads and increasing conversion rates.
- optimize landing pages, lead capture forms, and ctas to improve conversion rates.
- implement crm & lead scoring systems (hubspot, brevo, or similar) to track and manage sales-ready leads.
- analyze sales funnel performance metrics (cpl, roas, lead-to-customer rate) and optimize campaigns accordingly.
2. marketing funnel strategy & execution
- develop and execute content-driven lead nurturing strategies using seo, blog content, linkedin thought leadership, and youtube.
- launch and optimize lead magnets (ebooks, case studies, webinars) to generate organic leads.
- automate email sequences and lead nurturing workflows to engage and educate prospects.
- manage community engagement efforts (linkedin groups, quora, reddit) to enhance brand credibility.
3. performance tracking & optimization
- conduct a/b testing for ad creatives, landing pages, and email sequences to maximize conversions.
- use analytics tools (google analytics, meta business suite, linkedin insights) to track and report on funnel performance.
- provide weekly/monthly performance reports & strategy adjustments to improve roi.
qualifications & experience
- 3+ years of experience in performance marketing, or funnel optimization with a proven track record.
- proven expertise in google ads, linkedin ads, facebook/instagram ads, and retargeting strategies.
- hands-on experience with crm & automation tools (hubspot, brevo, activecampaign, or similar).
- strong understanding, preferably hands-on experience, of seo, content marketing, and organic lead generation.
- proficiency in conversion rate optimization (cro), a/b testing, and data analytics.
- strong understanding of content creatives (static/dynamic), landing page development and optimization, and content creation.
- excellent communication skills and ability to provide data-driven insights.
compensation & engagement model
- retainer model: fixed monthly fee (negotiable based on experience and results).
- duration: 3-6 months (extendable based on performance).
how to apply
interested candidates should submit:
- a brief cover letter explaining their approach to funnel optimization.
- examples of successful funnels & campaign results they've managed.
- expected monthly retainership fee based on scope of work.
the above details can be sent on .
