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about the role
we're seeking a results-driven paid ads specialist to lead our performance marketing initiatives. this role is 80% focused on planning, executing, and optimizing paid campaigns across platforms like google ads, meta, linkedin, and other programmatic platforms. the remaining 20% of the role includes assisting with basic seo tasks to support overall marketing strategy.
key responsibilities
- develop and implement seo strategies to increase organic traffic and improve rankings.
- conduct keyword research, competitor analysis, and on-page & off-page seo optimization.
- optimize website architecture, content, and backlink profiles to enhance search performance.
- plan, execute, and manage google ads, and linkedin ads campaigns.
- optimize ad copies, landing pages, and bidding strategies to maximize roi.
- conduct a/b testing on ads and landing pages for better conversion rates.
- monitor and analyze campaign performance using google analytics, google tag manager, and other tracking tools.
- work closely with content, design, and development teams to enhance search visibility.
- stay updated with the latest industry trends, search engine algorithm updates, and best practices.
- manage budgets effectively and ensure optimal ad spend allocation.
minimum qualifications
- bachelor's degree in marketing, advertising, or a related field.
- 3-5 years of hands-on experience managing paid ad campaigns and seo.
- proven track record in b2b marketing with a strong focus on lead generation.
- hands on experience with (google ads, meta business suite, linkedin ads, etc.)
- familiarity with basic seo principles and tools (ahrefs, semrush, google search console).
- strong analytical skills with experience in data interpretation and reporting.
- excellent communication skills and a performance-first mindset.
contact information:
