Job Overview

manage all online activity in relation to traffic acquisition, sales, conversion and a/b testing and reporting

develop and implement ecommerce strategy in order to improve website performance

work with developers to improve website speed

work with the marketing team or manage digital marketers in order to improve quality and traffic acquisition

re-platforming website to new cms, making website mobile capable

research market in order to discover new trends and technologies in order to improve website performance

analyse various data in order to deliver data driven strategies in order to deliver top performance and achieve kpi's

oversee or directly manage digital marketing channels across ppc, seo, display, affiliates and email marketing and social media

develop content calendar and oversee website uploads and landing pages development

report on performance

requirements / eligibility criteria:

education:

• master or bachelor's degree in business, information technology, marketing, or a related field

experience:

• 4 - 7 years

skills:

• experience managing marketing and tech teams
• experience developing and overseeing digital marketing strategies
• excellent understanding of web design and web analysis
• strong marketing and tech background
• understanding and experience in, ux, adobe photoshop, indesign, dreamweaver and google analytics
• knowledge of digital marketing channels such as ppc, seo, social media display and affiliate marketing channels
• knowledge of attribution modelling, website speed optimisation, a/b testing, conversion management, sales journey optimisation, traffic analysis and reporting tools