company description
swish club is india's first all-in-one platform for device rental and free enterprise-grade security & compliance software for corporate devices. as a pioneer device-as-a-service platform, swish club manages the entire lifecycle of devices, from sourcing and configuration to administration, security, and safe returns. this allows enterprise finance teams to optimize capital allocation and enterprise it teams to manage devices securely with a single solution. swish club partners with over 125 enterprises and offers a wide choice of laptops and smartphones from manufacturers like apple, google, samsung, hp, dell, and lenovo.
role description
- develop and execute a comprehensive content marketing strategy aligned with business goals and growth objectives.
- write and edit high-quality, engaging content for company blogs, linkedin, long-form articles, and third-party publications.
- create thought leadership assets including whitepapers, lead magnets, and customer success stories that support the buyer journey.
- optimize all content for seo, ai prompts, and discoverability across channels to improve reach and organic growth.
- collaborate cross-functionally with product, sales, and customer success teams to ensure content relevance and accuracy.
- analyze content performance using analytics tools to identify what resonates, then iterate and improve based on data.
- manage content calendar to ensure consistent publishing cadence across platforms and campaigns.
- stay current on industry trends, seo best practices, and emerging tools to continuously improve content effectiveness.
- support brand voice development and ensure consistency across all written communication.
- leverage content for lead generation, nurturing campaigns, and sales enablement efforts.
qualifications
- educational background:
- bachelor's degree in marketing, communications, journalism, english, or a related field.
- relevant experience:
- 1-3 years of experience in content creation, digital marketing, or communications.
- proven work samples showcasing blog posts, linkedin articles, long-form content, or similar digital content projects.
- technical and analytical skills:
- basic understanding of seo principles and experience with seo tools.
- familiarity with content management systems (e.g., wordpress) and social media platforms.
- ability to use content performance and analytics tools (e.g., google analytics) to measure and optimize content.
- writing and communication:
- exceptional written and verbal communication skills with a strong command of english.
- demonstrated ability to craft engaging, clear, and concise content that aligns with brand voice.
- research and strategic thinking:
- strong research skills to gather insights about industry trends, target audience, and competitor strategies.
- ability to develop creative content ideas and tailor messaging to different platforms and audiences.
- adaptability and enthusiasm:
- passion for storytelling and a strong desire to grow within a dynamic startup environment.
- a proactive, self-motivated attitude with a willingness to learn and adapt quickly in a fast-paced setting.
