about the role
we are looking for a performance-driven google ads expert to manage and optimize our paid search campaigns. the ideal candidate will have hands-on experience in running high-conversion campaigns in the nbfc and banking sector, with a strong focus on roi and lead generation.
key responsibilities
- plan, execute, and optimize google ads campaigns (search, display, youtube, and remarketing).
- conduct keyword research, audience targeting, and competitor analysis.
- write compelling ad copy and collaborate with design teams for creatives.
- monitor campaign performance and adjust strategies to meet kpis.
- track conversions and implement a/b testing to improve performance.
- generate detailed reports and insights using google ads, google analytics, and other tools.
- stay updated with the latest trends and updates in google ads and digital advertising.
required skills & qualifications
- 3+ years of hands-on experience managing google ads campaigns, preferably in the nbfc or banking domain.
- strong understanding of ppc strategies, bidding models, and campaign optimization.
- proficiency in google ads, google analytics, tag manager, and data studio.
- experience with lead generation and conversion tracking.
- analytical mindset with strong attention to detail.
