Job Overview

key responsibilities

plan, execute, and scale international google ads campaigns across search, display, performance max, and youtube.

drive high-quality lead generation for international pet relocation services across priority markets (e.g., us, uae, uk, singapore, australia).

conduct geo-specific keyword research, audience segmentation, and custom bidding strategies based on country-specific insights.

create and test regionally relevant ad copies and landing pages with clear ctas tailored to pet parents relocating across borders.

manage budgets and optimize for lead quality, cpa, roas, and conversion rate across different international markets.

collaborate with content, design, and operations teams to align messaging, local regulations, and seasonal demand (e.g., summer travel surges).

ensure accurate tracking via google analytics 4 (ga4), tag manager, and crm tools to monitor the entire user funnel.

regularly report on campaign performance, highlighting country-specific insights and improvement areas.

stay current with google ads platform updates, international trends, and competitor strategies in pet relocation or travel.

requirements

3-5 years of experience managing google ads campaigns, with at least 1-2 years focused on international markets.

proven success in running lead generation campaigns for high-ticket services or cross-border offerings.

deep understanding of keyword intent, geo-targeting, bidding strategies, and performance optimization.

experience with google analytics, tag manager, data studio, and crm systems for campaign tracking and reporting.

strong analytical mindset and ability to optimize campaigns for lead quality over volume.

excellent communication and collaboration skills to work cross-functionally with growth, design, and sales teams.