about company
about nadcab labs nadcab labs is a dynamic and innovative team of blockchain enthusiasts based in prayagraj. our primary focus is on developing cutting-edge applications for the decentralized world, including smart contracts, decentralized applications (dapp's), and various defi (decentralized finance) products. we are dedicated to building robust and secure blockchain solutions
job overview
we are seeking a highly motivated and experienced google ads specialist to join our marketing team. in this role, you will be responsible for planning, developing, implementing, and managing paid search campaigns across the google ads platform. the ideal candidate will have a proven track record of driving successful campaigns, optimizing for key performance indicators (kpis), and a strong understanding of digital marketing best practices. they will also be analytical, detail-oriented, and able to work both independently and collaboratively.
responsibilities:
- campaign management:
- develop, implement, manage, and optimize google ads campaigns (search, display, shopping, video) to achieve specific marketing goals (e.g., lead generation, sales, brand awareness).
- conduct keyword research, analyze trends, and identify opportunities to improve campaign performance.
- write compelling ad copy and create engaging ad creatives.
- manage and optimize bids, budgets, and targeting parameters.
- continuously monitor and analyze campaign performance, identifying areas for improvement and implementing a/b testing.
- manage shopping feeds, including optimization of product data and troubleshooting.
- implement and manage retargeting campaigns.
- stay up to date with the latest google ads features, updates, and industry best practices.
- analytics and reporting:
- track, analyze, and report on campaign performance using google ads, google analytics, and other relevant tools.
- generate regular performance reports and provide actionable insights to stakeholders.
- analyze and interpret data to identify trends, opportunities, and areas for improvement.
- develop and present campaign performance summaries.
collaboration and communication:
- collaborate with other marketing team members (e.g., content creators, seo specialists, web developers) to ensure campaign alignment and consistency.
- communicate campaign performance, insights, and recommendations to stakeholders.
- manage and maintain an optimal budget allocation across all campaigns.
- testing & optimization:
- conduct a/b testing of ad copy, landing pages, and targeting parameters to improve campaign performance.
- optimize landing pages to increase conversion rates.
- use data-driven recommendations to scale campaigns that drive positive roas.
qualifications:
- experience: 3-5 years of hands-on experience managing google ads (formerly adwords) campaigns.
- google ads certifications: google ads certifications (e.g., search, display, shopping) are highly preferred.
technical skills:
- proven experience with google ads platform, including search, display, shopping, and video campaigns.
- proficiency in keyword research tools (e.g., google keyword planner, semrush, ahrefs).
- strong understanding of bidding strategies (e.g., cpc, cpm, cpa, roas).
- experience with google analytics and other web analytics tools.
- experience with google merchant center, and creation/optimization of product feeds.
- experience with data feeds and optimizing for various advertising objectives.
analytical skills:
- strong analytical and problem-solving skills.
- ability to analyze data, identify trends, and draw actionable insights.
- communication and collaboration:
- excellent written and verbal communication skills.
- ability to work independently and as part of a team.
- ability to present campaign performance and recommendations to stakeholders.
other skills:
- strong attention to detail and organizational skills.
- ability to manage multiple campaigns and projects simultaneously.
- knowledge of seo best practices.
- experience with landing page optimization.
- familiarity with conversion tracking and setting up tracking pixels/codes.
