job summary:we are looking for a results-driven google ads expert to manage, optimize, and scale paid media campaigns across google's advertising platforms. the ideal candidate will have hands-on experience with google search, youtube, and performance max campaigns, and a strong understanding of performance marketing, data analysis, and roi optimization.
key responsibilities:- plan, create, and manage google ads campaigns across various networks.
- conduct in-depth keyword research, audience targeting, and competitor analysis.
- optimize campaign performance through a/b testing, ad copy improvements, bidding strategies, and landing page alignment.
- implement and manage conversion tracking using google tag manager and/or ga4.
- analyze campaign data to extract insights and present actionable recommendations.
- collaborate with design and content teams for ad creatives and landing page strategies.
- maintain and improve quality score, ctr, and conversion metrics.
- generate regular performance reports and communicate results to stakeholders.
- stay updated with the latest trends and best practices in paid advertising and digital marketing.
required qualifications:- proven experience managing google ads campaigns (3+ years preferred).
- proficiency with google analytics (ga4), google tag manager, and data studio/looker studio.
- strong understanding of bidding strategies, audience segmentation, and remarketing.
- analytical mindset with the ability to interpret data and trends.
- excellent communication and reporting skills.
