job title: performance marketing associate
location: jaipur
ctc: up to 4 lpa
experience required: minimum 3 years
industry preference: d2c / beauty & personal care / wellness
about us:
the wellness shop is a fast-growing direct-to-consumer (d2c) brand focused on clean, conscious, and effective wellness solutions. we're looking for a performance marketing associate who can drive revenue growth through meta and google ads, and who thrives in a data-driven, high-performance environment.
key responsibilities:
- plan, execute, and optimize paid marketing campaigns across meta (facebook & instagram) and google ads (search, display, youtube)
- manage and scale campaigns with a monthly budget specified
- continuously monitor ad performance, identify trends, and make data-backed adjustments to improve roas and cpa
- perform in-depth campaign analysis and share insights with the internal team for creative and targeting improvements
- conduct a/b testing on creatives, copy, and audience segments to improve performance
- collaborate with content, design, and product teams to align marketing objectives and visual strategy
- create detailed reports on campaign performance and present actionable insights
- stay updated with platform changes, trends, and best practices in d2c performance marketing
requirements:
- 3+ years of experience in performance marketing with d2c brands
- proven hands-on experience running meta and google ads campaigns
- experience managing a minimum monthly ad budget of 25 lakhs
- strong understanding of e-commerce funnels, attribution models, customer acquisition, and retention metrics
- proficiency in analytics tools (google analytics, meta ads manager, google ads dashboard)
- comfortable working in a fast-paced environment with a strong focus on roi and growth
- excellent analytical, problem-solving, and communication skills
