job summary:
we are looking for a dynamic and strategic senior manager to lead branding and communications initiatives across the asia pacific region. this individual will be responsible for driving a unified brand voice, building impactful content, and managing internal and external communications that support business goals across diverse markets.
in this high-impact role, you will serve as a trusted advisor to regional leadership, lead storytelling and digital engagement, and align regional efforts with broader global communications strategies. you will also collaborate closely with cross-functional teams to strengthen brand presence, employee engagement, and external visibility.
responsibilities:
1. brand leadership & strategy
- implement global brand strategy across apac, ensuring consistency while adapting messaging and visuals for regional relevance.
- serve as the brand authority in the region, managing adherence to brand guidelines across all touchpoints.
- lead regional rebranding efforts, overseeing updates across physical, digital, and corporate assets.
- partner with senior stakeholders to reinforce brand consistency and alignment across business units.
- conduct brand training sessions and workshops to embed brand values and identity throughout the organization.
2. regional communications & content strategy
- build a content strategy tailored to regional priorities and audiences, aligned with global messaging.
- lead the development of localized communications that highlight innovation, leadership, sustainability, and business milestones.
- collaborate with local teams to source compelling internal stories and success cases for distribution across digital platforms.
- maintain quality and consistency across communication channels including intranet, websites, newsletters, and digital campaigns.
- use analytics and seo best practices to refine content and improve reach and effectiveness.
3. social media & digital engagement
- manage and grow the region's social media presence, ensuring alignment with global strategy and audience engagement.
- create innovative content formats such as short videos, animations, and interactive media to drive visibility and impact.
- analyze performance metrics and implement data-driven improvements to increase engagement and brand resonance.
- monitor digital trends and competitive activity to keep communications modern, relevant, and competitive.
4. visual storytelling & creative oversight
- oversee the production of high-impact creative materials in collaboration with external partners and internal teams.
- ensure that all communications assets-from video and event materials to presentations-uphold brand identity and design standards.
- advocate for creative excellence and storytelling that resonates across diverse audiences and cultures.
5. internal communications & stakeholder engagement
- advise leadership and hr on internal communications strategies and employee engagement initiatives.
- develop campaigns that drive alignment with organizational values and promote a positive workplace culture.
- support the planning and execution of regional events, leadership communications, and strategic announcements.
- partner with global teams to roll out communications initiatives and ensure consistent messaging across regions.
job requirements:
- bachelor's or master's degree in communications, public relations, marketing, or a related field.
- 10-12 years of experience in brand management, corporate communications, or internal communications, with at least 3-5 years in a leadership role.
- demonstrated expertise in brand strategy, digital content creation, social media, and internal storytelling.
- proficient in communication tools including ms office, adobe creative suite, and web/content publishing platforms.
- strong understanding of digital marketing trends, seo, and analytics.
- exceptional english communication skills (verbal and written).
- experienced in working with cross-functional and multicultural teams, including managing vendors and agencies.
