job title: senior manager - e-commerce & d2c operations location: bangalore experience: 4+ years in d2c or e-commerce operations educational: b.tech /mba / other bachelor's or master's degree preferred background: candidates from reputed/pedigree institutes about the role: we're looking for a strategic and hands-on senior manager - d2c to lead our end-to-end e-commerce operations. this role will own website performance, data accuracy, order fulfillment, retention strategies, and campaign execution. you'll collaborate across teams to ensure a seamless, engaging, and high-converting customer journey. this role requires a balance of analytical execution and right-brain thinking-the ability to understand how users think, feel, and behave. responsibilities: website & operations: manage shopify operations including listings, updates, offers, and collections. oversee order fulfillment, stock sync, rto reduction, and process efficiency. data & performance: track key metrics (traffic, cvr, bounce, sku performance) using tools like ga and shopify. share daily/weekly reports, run a/b tests, and optimize funnels. customer experience & retention: improve on-site journey and post-purchase engagement. align with crm for whatsapp, sms, and email journeys. reduce drop-offs and boost repeat purchases. campaign & content coordination: work with design, tech, and marketing to launch high-impact campaigns and ensure pdps and creatives are on-brand and conversion-focused. growth & strategy: drive d2c revenue through pricing, bundling, offer planning, and automation. benchmark competitors and identify new growth levers. requirements: 4+ years in d2c or e-commerce operations (shopify experience required). strong analytical, creative, and problem-solving skills. proficiency in tools like excel, ga, klaviyo, or similar. eye for design, storytelling, and user flow. prior experience in beauty, skincare, or wellness industry is a plus
