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job title: senior manager - sales & marketing operations (sap c4c, sac, and hubspot)
experience: 14 + years
job location: hyderabad
department: sales operations
location: hyderabad
reporting to: sales operations leadership
job summary:
the senior manager - sales & marketing operations is responsible for driving operational excellence through functional ownership of sap sales cloud (c4c) and sap analytics cloud (sac). this role enables global sales and marketing teams by streamlining processes, enhancing crm effectiveness, automating reporting, and delivering actionable insights to support strategic decision-making - including supporting marketing operations and its related activities, along with hubspot-based marketing and crm activities.
key responsibilities:
sales operations & strategy
- lead execution of sales operations strategy aligned with global business objectives.
- manage pipeline tracking, sales forecasting, and reporting processes.
- track and support execution of sales and marketing initiatives.
- support marketing operations and related activities including crm workflows and performance analytics across sap c4c and hubspot.
sap sales cloud (c4c) management
- oversee opportunity management, quote support, and crm data integrity.
- collaborate with it/sap teams for enhancements, testing, and issue resolution.
hubspot crm & marketing automation management
- monitor and resolve hubspot integration issues, especially sync problems between hubspot and sap c4c or other systems.
- analyze and optimize hubspot workflows.
- troubleshoot data sync problems across contact, company, and deal records between platforms.
- conduct deep-dive analysis on large hubspot data sets.
- partner with marketing teams to enhance form workflows.
sap analytics cloud (sac) reporting & planning
- design and maintain sac dashboards and reports to monitor sales kpis, performance metrics, and planning cycles.
- build sac stories and planning views to support forecasting, territory planning, and executive reporting.
- ensure timely and accurate data delivery for business reviews and operational reporting.
process automation & optimization
- identify process improvement opportunities and implement automation to reduce manual effort.
- streamline sales and marketing workflows to improve productivity.
- collaborate on hubspot-based automation and integrations to ensure smooth data flow and process efficiency.
cross-functional collaboration
- partner with sales, marketing, and leadership teams to define requirements and enhance tool usability.
- support lead tracking and data management processes.
- coordinate with global teams for continuous system and process improvements.
training & enablement
- conduct onboarding and training sessions for sap c4c and sac users.
- support user training and develop documentation on data handling, workflows, and reporting best practices.
- develop user guides, training materials, and webinars to support adoption and standardization.
required skills & tools:
- crm & saas: sap sales cloud (c4c), sap analytics cloud (sac), hubspot
- tools: ms excel, sharepoint, ms project, sap enable now
- core skills: sales operations, crm integration, process automation, large-scale data analysis, stakeholder management, training & support.
