job title: senior performance marketer - google ads north america focus
shift - 7 pm - 4 am ist
location - remote (usa)
job description:
we are looking for a google ads campaign manager with hands-on expertise in performance max campaigns and a proven record of generating leads for smbs in north america.
you must know how to launch, test, optimize, and scale campaigns with a numbers-first mindset. your main kpi is performance - real leads, real roas, real revenue.
key responsibilities:
- strategically launch and manage google performance max campaigns
- target local and regional smbs in the usa
- use a test-and-scale approach - build hypotheses, validate with data, scale winners
- optimize campaign structure, creative assets, ad copy, audience signals, and bidding strategies
- provide weekly reports and actionable insights (cpc, cpl, roas, lead quality, etc.)
- own campaign performance - be responsible for hitting lead and sales kpis
- coordinate with internal sales/marketing teams on alignment and landing page optimization
you must have:
- proven experience running performance max campaigns for smbs
- understanding of north american smb segments and customer behavior
- ability to set up conversion tracking, first-party audience signals, and campaign structure for max performance
- expertise in lead generation, roas optimization, and scaling budget
- strong communication, english proficiency, and result ownership.
