position: seo lead
location : ahmedabad
job responsibilities
digital strategy development:
- develop and execute comprehensive digital marketing strategies aligned with business objectives.
- identify and target key audiences to maximize brand exposure.
content marketing:
- create and oversee content marketing plans, including blog posts, social media content, videos, and email campaigns.
- ensure content is engaging, relevant, and optimized for seo.
search engine optimization (seo):
- manage and improve all company website seo performance.
- monitor keyword rankings and implement on-page and off-page seo techniques.
paid advertising:
- plan, execute, and optimize paid advertising campaigns (google ads, social media ads, etc.).
- monitor ad spend and roi, making adjustments as needed.
social media management:
- develop and maintain a strong presence on social media platforms.
- engage with the audience, respond to comments, and manage online communities.
email marketing:
- create and execute email marketing campaigns to nurture leads, engage existing customers, and drive conversions.
- develop cold email outreach strategies to generate leads, expand the customer base, and initiate meaningful business relationships.
- monitor email performance, including open rates, click-through rates, and conversion rates.
analytics and reporting:
- utilize analytics tools to track and report on the performance of digital marketing efforts.
- provide insights and recommendations based on data analysis.
key result areas (kras):
- online visibility: increase the company's online visibility and brand awareness.
- lead generation: generate high-quality leads through digital marketing channels.
- website traffic: drive organic and paid website traffic, improving visitor engagement.
- conversion rate optimization: improve conversion rates across digital channels.
- content quality: ensure high-quality and relevant content across digital platforms.
- budget management: manage the digital marketing budget effectively, optimizing roi.
key performance indicators (kpis):
- website traffic: monthly unique visitors, page views, and bounce rate.
- lead generation: number of leads generated through digital channels.
- conversion rate: conversion rate from website visitors to leads or customers.
- roi: return on investment for digital marketing campaigns.
- social media engagement: likes, shares, comments, and follower growth on social media platforms.
- seo performance: keyword rankings, organic traffic growth, and backlink profile.
- content performance: content engagement metrics (click-through rates, time on page, etc.).
- advertising metrics: click-through rate (ctr), cost per click (cpc), and return on ad spend (roas).
job requirements
- proven experience as seo manager, sem manager or similar role
- knowledge of standard and current seo practices
- knowledge of html/css
- experience with smm / ppc & paid advertising
- familiarity with relevant tools (e.g. conductor, screaming frog, moz) and web analytics tools (e.g. google analytics, webtrends)
desirable skills
- excellent communication skills
- strong organizational and leadership skills
- analytical mindset with numerical aptitude
- proactive & positive attitude
- time management
- multitasking
- convincing and presentation skills
behavioral characteristics
- inspire, high energy, passionate, motivate others, and engage their commitment
- collaborative approach for team building
- cooperative, collaborative decision-making
- extroverted, warm, enthusiastic, empathetic
- go-getter & sense of business acquisition
- leadership is based on the ability to motivate others
for more information about the company, visit
