the opportunity:
are you passionate about leveraging the power of seo to drive business growth? we're on the hunt for a skilled and enthusiastic seo marketing manager to spearhead initiatives that captivate sports enthusiasts, drive quality engagement, and lead to conversions. if you are a sports enthusiast, possess a knack for seo marketing, and thrive in a fast-paced environment, this is just the place for you!
key responsibilities:
- search optimization: drive organic traffic to the website, play store and app store through relevant seo and aso initiatives
- implement on-page optimization (including keyword, meta tag and content optimization) to improve web and app rankings, and visibility in search results
- conduct thorough keyword research to identify opportunities for organic growth
- analyze search trends, competition, and identify target keywords to optimize website content
- improve domain authority through relevant backlinks, guest blogging and social media engagement
- develop and implement strategies for acquiring high-quality backlinks to improve domain authority and search rankings
- identify and resolve technical issues that may impact website performance and search engine crawlability (such as site speed optimizations, structured data, url structure, mobile responsiveness etc.)
- regularly conduct seo audits to assess and resolve on-page and off-page issues, ensuring the website remains optimized for search engines
- collaborate with the content team to develop seo-friendly content strategies that align with target keywords and audience interests
- collaborate with the tech team to implement tech seo recommendations
- tracking and measurement: take full ownership and responsibility of tracking and analyzing results on the above-mentioned initiatives and continuously fine-tune strategies based on the analysis
- use tools like google analytics, semrush, or ahrefs to track website performance, analyze traffic patterns, and create regular reports with actionable insights to improve seo efforts
requirements:
- 3-4 years of proven experience in seo marketing or a similar role
- proven track record of successful implementation of seo strategies, with an improvement in search engine rankings, organic traffic, and website performance
- thorough understanding and use of analytical tools (e.g., search console, keyword planner, google analytics, ahref, etc.)
- excellent analytical and problem-solving abilities
- exceptional communication and interpersonal skills
