description:
better car people + proactive dealer solutions (bcp + pds) is an industry leader in automotive consulting and performance improvement. we partner with manufacturers and dealers to drive teams toward higher levels of performance, profitability, and growth. with cutting-edge technology, real-time data, and proven retail strategies, our approach transforms dealerships into modern, customer-first operations.
we're looking for a high-energy, results-driven performance coach to join our denver region team. this is a high-impact role where you'll provide on-site coaching, training, and consulting to dealership teams - helping them optimize digital sales processes, improve customer engagement, and increase profitability. you'll be part of a forward-thinking team shaping the future of automotive retail.
what you'll do
client engagement & training
- deliver dynamic, in-person coaching on digital retailing strategies, online-to-showroom lead flow, and modern sales practices
- guide teams on process adoption for both showroom and internet sales, ensuring high utilization of dealer technology platforms
- work with all levels of dealership staff - executives, sales managers, service teams, and bdcs - to align on performance goals and implementation
sales & digital process optimization
- help dealerships transition from traditional to modern selling approaches by coaching on end-to-end digital workflows, from online lead response to vehicle delivery
- provide training on saas-based tools that support digital retailing, communication automation, and performance tracking
- build strong client relationships through ongoing support, follow-ups, and performance reviews
problem solving & consulting
- identify performance gaps and tailor solutions based on dealership structure and customer experience goals
- collaborate with dealer leadership to execute change management strategies and drive measurable outcomes
- leverage insights and reporting tools to track progress and reinforce training effectiveness
travel & presence
- spend a minimum of 75% of your time traveling to dealership locations across the denver region and occasionally across the u.s.
- actively engage onsite with teams to assess, train, and support in real-time
what we're looking for
- location: must live within the denver region (az, nm, ut, co, wy, nv) and be within 1 hour of a major airport
- experience: 5+ years in dealership operations, bdc, or sales management; experience with digital retailing platforms is highly preferred
- training/coaching: previous experience in training, coaching, or vendor-facing roles supporting dealerships is a strong advantage
- communication: strong ability to present, influence, and build trust across all levels of a dealership
- tech-savvy: skilled in using and training others on saas tools that support automotive sales and service performance
- autonomy: self-motivated with excellent time management - able to manage your calendar, accounts, and in-store coaching independently
- travel ready: able and willing to travel at least 16+ days per month; valid passport required for cross-border travel
compensation & benefits
- total compensation: $105,000 - $115,000/year (based on performance and coaching effectiveness)
- health & wellness: comprehensive medical, dental, and vision coverage
- retirement: 401(k) with company match
- time off: generous pto and paid holidays
- career growth: clear advancement pathways and professional development support
why join us?
at bcp + pds, you'll be part of a team that's shaping the digital future of auto retail. you'll work with dealerships that are embracing transformation - helping them modernize their approach and connect more effectively with today's customers. if you're a passionate coach who thrives on making an impact, we'd love to hear from you.
requirements:
compensation details: 00 yearly salary
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