description:
performance coach - digital retailing & automotive sales strategy
location: southern california extensive travel required (16+ days/month)
better car people + proactive dealer solutions (bcp + pds) is an industry leader in automotive consulting and performance improvement. we partner with manufacturers and dealers to drive teams toward higher levels of performance, profitability, and growth. with cutting-edge technology, real-time data, and proven retail strategies, our approach transforms dealerships into modern, customer-first operations.
we're looking for a high-energy, results-driven performance coach to join our southern california team. this is a high-impact role where you'll provide on-site coaching, training, and consulting to dealership teams - helping them optimize digital sales processes, improve customer engagement, and increase profitability. you'll be part of a forward-thinking team shaping the future of automotive retail.
what you'll do client engagement & training
- deliver dynamic, in-person coaching on digital retailing strategies, online-to-showroom lead flow, and modern sales practices.
- guide teams on process adoption for both showroom and internet sales, ensuring high utilization of dealer technology platforms.
- work with all levels of dealership staff-executives, sales managers, service teams, and bdcs-to align on performance goals and implementation.
sales & digital process optimization
- help dealerships transition from traditional to modern selling approaches by coaching on end-to-end digital workflows, from online lead response to vehicle delivery.
- provide training on saas-based tools that support digital retailing, communication automation, and performance tracking.
- build strong client relationships through ongoing support, follow-ups, and performance reviews.
problem solving & consulting
- identify performance gaps and tailor solutions based on dealership structure and customer experience goals.
- collaborate with dealer leadership to execute change management strategies and drive measurable outcomes.
- leverage insights and reporting tools to track progress and reinforce training effectiveness.
travel & presence
- spend a minimum of 75% of your time traveling to dealership locations across the region and u.s.
- actively engage onsite with teams to assess, train, and support in real-time.
what we're looking for - location: must live in southern california and be within 1 hour of a major airport.
- experience: 5+ years in dealership operations, bdc, or sales management; experience with digital retailing platforms is highly preferred.
- training/coaching: previous experience in training, coaching, or vendor-facing roles supporting dealerships is a strong advantage.
- communication: strong ability to present, influence, and build trust across all levels of a dealership.
- tech-savvy: skilled in using and training others on saas tools that support automotive sales and service performance.
- autonomy: self-motivated with excellent time management-able to manage your calendar, accounts, and in-store coaching independently.
- travel ready: able and willing to travel at least 16+ days per month.
compensation & benefits - total compensation: $120,000 - $140,000/year (based on performance and coaching effectiveness).
- growth opportunities: expand your career in a nationally respected organization with clear advancement pathways.
why join us? at bcp + pds, you'll be part of a team that's shaping the digital future of auto retail. you'll work with dealerships that are embracing transformation-helping them modernize their approach and connect more effectively with today's customers. if you're a passionate coach who thrives on making an impact, we'd love to hear from you.
requirements:
compensation details: 00 yearly salary
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