sweathouz is on a mission to make wellness social, accessible, and results-driven. we're growing fast and we're looking for a director of growth marketing to fuel that growth by leading our paid media strategy.
as a senior leader on our marketing team, you'll own the playbook for digital acquisition, drive measurable performance, and coach a talented team of media buyers. this is a high-impact role where analytical rigor meets creative experimentation, and your campaigns directly power new member acquisition and studio growth.
what you'll do
- lead paid media strategy across meta, google, youtube, tiktok, programmatic, and emerging channels
- manage and mentor a team of media buyers, ensuring scalable and effective campaign execution
- translate marketing goals into channel-specific targeting, kpis, and budgets
- partner with creative, content, and brand teams to develop high-performing assets
- monitor performance daily and deliver clear insights to senior leadership
- run a/b and multivariate tests to optimize bidding, creative, and audience segmentation
- drive continuous improvement on key performance metrics (cpl, cac, roas, cpa, ltv)
- collaborate with finance and analytics teams on attribution, roi modeling, and budget pacing
- be hands-on with media buying in the early stages, while building toward scalable team execution
what we're looking for
- bachelor's degree in marketing, business, analytics, or related field
- 5+ years of experience in digital marketing or media buying with measurable roi accountability
- 2+ years of team leadership experience; proven ability to mentor and grow talent
- expert in meta ads manager, tiktok ads manager, google ads (youtube), and campaign tracking tools
- advanced excel/google sheets skills (experience with looker or tableau is a plus)
- strategic thinker with a data-driven mindset, eager to test, learn, and iterate
- strong communicator who can turn numbers into clear recommendations
compensation details: 00 yearly salary
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