Job Overview

irby group is seeking a creative, organized, and results-driven marketing coordinator to lead and execute marketing efforts across our dynamic portfolio of real estate and hospitality brands. from crafting shooting/editing video, social media content, to managing ppc campaigns, email & direct mail marketing, and lead nurturing funnels, this role is vital to driving awareness, leads, and growth across the organization.

this full-time, in-office role (but highly flexible and hybrid options available) is based in downtown mobile, al, and supports multiple divisions including new construction, real estate investment, home sales, event venue management/hospitality, and capital raising. you'll work closely with company leadership to produce measurable results across digital platforms and campaigns - including branding, lead generation, and online engagement.

with a salary range of $45,000 to $65,000 plus quarterly and annual bonuses for performance, this could be the perfect opportunity for you to shine and build meaning in a fast moving, growing organization thats focused on cool projects honoring our mission to improve lives. elevate communities. and challenge the standard.

$45,000 - $65,000 yearly + bonuses & incentives

• manage and grow our brand's presence on social media platforms, including facebook, instagram, tiktok, and youtube
• film, edit, and publish promotional and marketing videos for all irby group brands
• plan and execute direct mail campaigns targeting off-market properties and distressed sellers
• create and manage pay-per-click advertising campaigns (google, facebook/meta, etc.)
• design and implement email marketing campaigns and automated drip sequences for leads, hiring, and clients
• analyze marketing performance and roi across all channels and report results to leadership
• maintain and update the company's wordpress websites for branding and lead capture
• coordinate marketing strategies for hiring campaigns, internal events, and client outreach
• work with our crm to organize contacts, build campaigns, and ensure lead flow is optimized
• stay current on marketing trends, real estate media, and new tools that can enhance results

• 3+ years of experience in digital marketing, preferably in real estate-related businesses
• proficiency in social media management and content scheduling tools
• experience with ai and other related tools for a modernized marketing approach
• experience with pay-per-click (ppc) ad platforms such as google ads and meta ads manager
• strong video shooting, editing, and publishing skills (phone and/or dslr with editing software)
• familiarity with email marketing platforms (mailchimp, activecampaign, etc.) and crm systems, as well as api integration of these platforms
• experience with direct response marketing and basic design tools (canva, adobe, etc.)
• comfortable using wordpress or similar website platforms to make updates
• analytical mindset with the ability to interpret data and optimize marketing campaigns
• excellent written communication, creativity, and organization
• self-starter with the ability to manage multiple projects and deadlines independently

irby group is a vertically integrated, family-owned real estate investment and development firm based in the heart of downtown mobile, al. we specialize in acquiring, renovating, building, and reselling residential properties, along with operating a growing portfolio of event venues and hospitality assets across the gulf coast.

we exist to improve lives, elevate communities, and challenge the standard - and we only hire those who are driven to do the same.

our core values are: mission, action, honor, attitude, and win - play full out

if you thrive in a fast-paced, entrepreneurial environment and want to be part of something meaningful, we want to hear from you!

compensation details: 0 yearly salary

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