Job Overview

job title: senior online ed administrator (executive director of marketing & growth-online college)
location: valdosta state university
regular/temporary: regular
full/part time: full-time
job id: 285951
about us as a comprehensive institution of the university system of georgia, valdosta state university (vsu) is a welcoming, aware, and vibrant community founded on and dedicated to serving our communities' rich and diverse heritages. through excellence in teaching, basic and applied research, and service, vsu provides rigorous programs and opportunities that enrich our students, our university, and our region. as such, the vsu mission consists of three interrelated parts that includes a student mission, university mission and regional mission. the university is equally dedicated to the core values of community, including a commitment to practice civility, integrity and citizenship. as members of this community and proud blazers we strive to uphold these core values for the advancement of the university, as stated in the blazer creed and reflected in our commitment to the university system of georgia's core values.

blazer creed

valdosta state university is a learning environment based on trust and mutual respect in which open dialogue, vigorous debate, and the free exchange of ideas are welcome. the university is equally dedicated to the core values of community, including a commitment to practice civility, integrity, and citizenship. as members of this community, and proud blazers, we will strive to uphold these core values for the advancement of the university.

civility - a blazer shows courtesy and compassion as well as respect for the dignity of every human being.

integrity - each blazer is responsible for his or her own actions, and our community is stronger when we contemplate the context of our decisions and uphold the principles of trust and honesty.

citizenship - every blazer has an interest in the well-being of the community, and, therefore, a duty to stay informed, to make positive contributions, and to offer support to those who need help.

as a blazer, we pledge to uphold the core principles of civility, integrity, and citizenship.

job summary oversees the development, implementation and marketing of major online learning initiatives.

responsibilities please click the link to see additional position details: executive-director-of-marketing-and-growth-online-college-1-1.pdf

department summary

the online college for career advancement (occa) advising area is responsible for engaging directly with online student prospects as well as existing online students within the 8 programs of study. the team actively works with students to ensure their chosen program course maps are established and they are registering for the classes that best accommodate their path to graduation. the team also works with academic affairs regarding course and section availability, the admissions area, financial aid, and other areas in order to best support our online students.

due to the nature of the online student population, a vast majority of communication will be done via a digital method (email, phone, teams collaboration, etc.) students can represent different time zones, so the department must schedule around these differences to ensure availability to the student. the team is structured as such where team goals are utilized allowing for the entire team to collectively work towards departmental semester goals.



typical allocation of duties:


leadership, direction, and supervision - 20%
provide administrative leadership. assist in directing the human, financial, and other resources needed to accomplish objectives of the assigned department or unit.

manage operations - 20%
manage operations of mission critical systems, programs or functions.

marketing - 20%
drive all functions related to development and execution of a comprehensive business plan, marketing and promotional campaigns, public relations events, etc.

subject-matter expert - 15%
serve as a subject matter expert of trends in student recruitment and retention programs.

collaboration - 10%
collaborate with relevant leadership regarding planning and program improvements.

manage budget - 10%
manage the department/unit budget.

policy and procedure - 5%
establish and administer policies and procedures within departmental unit, system standards and operating procedures.

supervisor expectations:

• a proactive strategist with demonstrated outcomes that meet and exceed established goals.
• a leader of change and agility.
• demonstrated use of data analytics to set and manage growth enrollment goals.
• ability to motivate direct and indirect reports as well as the occa supporting team to meet expectations.
• a problem solver having productive outcomes.
• demonstrated engagement with 'top of funnel' applicant prospects leading to enrollment success.
• demonstrated knowledge of and engagement with a self-funded initiative.
• ability to project future goals for a 1-to-5-year time horizon using historical and industry analytics.

required qualifications required experience
master's degree and ten (10) years of work experience.

proposed salary commensurate with experience.

usg core values the university system of georgia is comprised of our 26 institutions of higher education and learning as well as the system office. our usg statement of core values are integrity, excellence, accountability, and respect. these values serve as the foundation for all that we do as an organization, and each usg community member is responsible for demonstrating and upholding these standards. more details on the usg statement of core values and code of conduct are available in usg board policy 8.2.18.1.2 and can be found on-line at .

additionally, usg supports freedom of expression as stated in board policy 6.5 freedom of expression and academic freedom found on-line at .

conditions of employment applicants are required to provide:

• professional references with current contact information
• documentation of academic credentials
• employment history

please note that during the search process, vsu reserves the right to:

• ask candidates who will serve in positions of trust to disclose criminal record history during the initial screening process and prior to a conditional offer of employment,
• view social media outlets, and
• remove job postings without additional notification.

employment is contingent upon:

• successful completion of a background check investigation, including a criminal background check
• reference checks

employment may also be contingent upon the job-based requirements if applicable for your position:

• satisfactory credit check
• successful completion of a motor vehicle report (mvr)
• pre-employment drug testing
• confirmation of credentials

after initial hiring, employees will be required to successfully complete all of the following training:

• new employee orientation
• vsu s annual compliance training:
  • usg ethics policy
  • conflict of interest/outside activities policy
  • drug free workplace
  • sexual misconduct and title ix
  • family educational rights and privacy act (ferpa)
  • motor vehicle policy
  • workers compensation (new hires)
  • georgia open records act (new hires)
• usg cybersecurity training (required twice yearly)
  • job-specific training such as: fmla and worker s compensation, budget manager training, purchasing training (epro & pcard), and defensive driving

equal employment opportunity valdosta state university is an equal opportunity educational institution. it is not the intent of the institution to discriminate against any applicant for admission or any student or employee of the institution based on the age, sex, race, religion, color, national origin, disability, or sexual orientation of the individual.

background check

• position of trust + credit

accommodations if you are a qualified individual with a disability, you may request a reasonable accommodation if you are unable or limited in your ability to access job openings, apply for a job on this site, or participate in the search process as a result of your disability. you can request reasonable accommodations by contacting catherine wills, in the office of human resources at .

accommodations if you are a qualified individual with a disability, you may request a reasonable accommodation if you are unable or limited in your ability to access job openings, apply for a job on this site, or participate in the search process as a result of your disability. you can request reasonable accommodations by contacting catherine wills, in the office of human resources at .