Job Overview

the virginia economic development partnership (vedp) is seeking a sr. manager of talent marketing within its marketing & communications (m&c) division to manage the development and execution of a statewide marketing campaign for the virginia talent & opportunity partnership (v-top). this innovative initiative aims to dramatically expand paid internship opportunities for higher education students across the commonwealth. the m&c division manages virginia's business brand and builds awareness of the commonwealth's advantages.

the sr. manager will play a pivotal role in positioning virginia as america's top state for talent and will help support vedp's broader talent marketing efforts. this position will lead efforts to raise employer awareness of v-top, promote the value of internships, and drive participation from businesses across the state. this position will also collaborate closely with vedp's m&c and talent and workforce strategy teams to ensure alignment and amplify the reach of v-top's messaging. this role will be part of a mission-driven team working to strengthen virginia's economy and workforce. vedp offers a collaborative environment, meaningful work, and the opportunity to shape the future of talent development in the commonwealth.

responsibilities:

strategy

• develop and execute an effective v-top marketing strategy including branding and advertising plans that increase awareness and communicate the value of internships to businesses, students, and virginia's workforce
• identify opportunities to streamline processes and elevate efforts
• develop and manage marketing reporting for internal and external key stakeholders
• assist in reporting and presenting planning documents and results including annual report
• actively contribute to the evolution of vedp's existing talent marketing strategy

marketing, branding & advertising

• oversee contracted marketing activities including contract, budget, and vendor management and serve as the primary point of contact with third party vendors on the marketing campaign
• develop and execute continued marketing campaign after initial marketing contract ends including managing marketing budget, media planning, and additional external contracts
• manage vedp's web, social, and print communications including an ongoing scrub schedule to ensure data is current
• collaborate with vedp divisions to incorporate v-top into campaigns with a talent-focus and promote as part of top state for talent strategy
• seek strategic opportunities with partners and coordinate with educational, business, and industry association media outlets on policy and community engagement campaigns
• implement an employer recognition program
• implement a pitch to secure endorsements and active participation by virginia's top employers, industry associations, chambers, and regional economic development allies to amplify campaign reach and credibility
• create employer toolkits and intern success stories

website ecosystem management

• contribute to vedp website enhancements to promote v-top as part of top state for talent strategy to celebrate and incentivize employer participation
• analyze usage of vedp.org > talent to improve user experience and identify potential marketing opportunities
• ensure collateral is available and up to date in vedp's marketing resource database for internal staff use

skills:

• strong communication skills (verbal and written)
• strong organizational skills and attention to detail
• strong strategic thinking and project management skills
• ability to maintain strict confidentiality on sensitive matters
• ability to work independently as well as collaboratively within a multidisciplinary team environment
• ability to work well under pressure to meet deadlines
• ability to exhibit sound judgment in making decisions
• demonstrated ability to prioritize work and effectively manage multiple projects
• understanding of talent development and economic development principles

qualifications:

• 5+ years of experience in marketing campaign management required

being authorized to work in the u.s. is a precondition of employment. vedp uses the e-verify system and does not provide sponsorship.

this position may require travel and representing vedp at multiple functions and events. a valid virginia driver's license and passport are required. all candidates must apply through our website . applicants must submit a resume and cover letter. salary minimum: $80,000. application deadline: september 12, 2025.

vedp is an equal opportunity employer. all applicants are considered for employment without regard to race, sex, color, national origin, religion, sexual orientation, gender identity or expression, age, veteran status, political affiliation, genetics, or against otherwise qualified individuals with disabilities. it is vedp's intent that its employment and personnel policies and practices conform to all applicable federal, state, and local laws and regulations regarding non-discrimination and affirmative action. applicants requiring more information or requiring assistance may contact vedp human resources at 1- or . tdd 1-.

pi2ba8ed9e60de-4506