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Job Description: SEO & Google Ads Expert

Overview

We are seeking a highly skilled SEO & Google Ads Specialist to manage and optimize our organic and paid search performance. The ideal candidate will have strong analytical skills, experience with SEO/SEM tools, and the ability to plan, execute, and measure data-driven digital marketing strategies.

Key Responsibilities

Search Engine Optimization (SEO)

• Conduct keyword research and develop comprehensive SEO strategies.
• Optimize website content, meta tags, images, internal linking, and overall, on-page elements.
• Perform technical SEO audits to improve site speed, mobile usability, crawlability, and indexing.
• Collaborate with content teams to produce SEO-friendly blogs, landing pages, and product pages.
• Build high-quality backlinks to enhance domain authority.
• Monitor SEO KPIs, analyze competitor strategies, and prepare performance reports using tools such as Google Analytics, Google Search Console, SEMrush, and Ahrefs.
• Stay updated on SEO algorithm changes and industry best practices.

Google Ads (PPC) Management

• Plan, create, and optimize Google Ads campaigns across Search, Display, Video, Shopping, and Performance Max.
• Conduct keyword targeting, audience segmentation, and bid strategy management.
• Write and test compelling ad copy to maximize CTR and conversions.
• Track and analyze campaign performance KPIs (CPA, ROAS, CPC, CTR), making data-driven adjustments.
• Set up conversion tracking, UTM parameters, and remarketing audiences.
• Manage campaign budgets and ensure efficient ad spend allocation.

Analytics & Reporting

• Use Google Analytics, Search Console, and other reporting tools to monitor performance.
• Prepare weekly and monthly reports with insights, trends, and optimization recommendations.
• Analyze competitor performance and identify market opportunities.

Qualifications

• 2-5+ years of experience in SEO, Google Ads, or digital marketing roles.
• Proficiency with key SEO and advertising platforms, including Google Ads, Bing Ads, Meta Ads, TikTok Ads, Taboola, and major SEO tools.
• Strong analytical thinking, problem-solving ability, and communication skills.
• Knowledge of HTML/CSS and CMS platforms such as WordPress or Shopify.
• Relevant certifications (e.g., Google Ads, Google Analytics) are a plus.

Key Competencies

• Attention to detail and strong organizational skills.
• Adaptability and ability to thrive in a fast-paced environment.
• Strong understanding of user intent, search behavior, and conversion optimization.
• Excellent communication and copywriting skills.
• Data-driven mindset with the ability to interpret and act on analytics insights.

Work Environment

• On site, fast-paced, performance-driven environment with opportunities for growth.

Disclaimer:

• Shift Timing: Shift timings is from 6:00 AM to 3:30 PM IST, as we operate within the Australian International Process.
• Office Location: Our office is located at Gurugram, Sector 48.
• Transportation Services: Please note that we do not provide any transportation services such as cab facilities, nor do we offer any reimbursement for transportation expenses.
• Company Website: For more information about our company, please visit

Location: Hyderabad, Chennai, Coimbatore, Bangalore

Experience: 2-4 years

Skills: Paid Search, Google ads, SA360, Bing Ads

About us

We are an integral part of Annalect Global and Omnicom Group, one of the largest media and advertising agency holding companies in the world. Omnicoms branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations, and other specialty communications services. Our agency brands are consistently recognized as being among the worlds creative best.

Annalect India plays a key role for our group companies and global agencies by providing stellar products and services in areas of Creative Services, Technology, Marketing Science (data & analytics), Market Research, Business Support Services, Media Services, Consulting & Advisory Services. We are growing rapidly and looking for talented professionals like you to be part of this journey. Let us build this, together

This is an exciting role and would entail you to

• Responsible for managing paid campaigns on Google AdWords and Bing platforms
• Developing Ad copies, keyword insights and bid optimization
• Budget allocations for different campaigns
• Work with agency partner to provide recommendations to improve campaign performance
• Provide analysis and insights to optimize overall account performance
• Accurate reporting of account performance against KPIs
• Undertake ongoing campaign optimization and competitor analysis.

This may be the right role for you if you have

• A full-time graduate degree (Mandatory)
• 2 to 5 years' experience in media or search marketing
• Demonstrable knowledge of latest trends in PPC, onsite marketing, and usability
• Proven ability to deliver reporting and optimizing campaigns
• Good understanding of paid search services like Google and Bing
• Google AdWords certification is a must
• Highly organized and an ability to manage time to deliver to deadlines Inquisitive and strong proven problem-solving skills.

You will work on Indian and International Search Campaigns for the company (Budget ~1Cr per month)

- Conduct keyword research on SEM rush to identify new opportunities

- Create search campaigns on Google and Bing Ads

- Optimize campaigns by performing SQR

- Launch new categories and also work on other channels when needed

Requirements

- 1-3 years in Search Engine Marketing (Google and Bing) at a consumer internet company or an agency

- Strong analytical skills and data centricity

- Willingness to work with founder's mindset to scale Search Engine Marketing of a fast growing startup

Job Description: SEO & Google Ads Expert

Overview

We are seeking a highly skilled SEO & Google Ads Specialist to manage and optimize our organic and paid search performance. The ideal candidate will have strong analytical skills, experience with SEO/SEM tools, and the ability to plan, execute, and measure data-driven digital marketing strategies.

Key Responsibilities

Search Engine Optimization (SEO)

• Conduct keyword research and develop comprehensive SEO strategies.
• Optimize website content, meta tags, images, internal linking, and overall, on-page elements.
• Perform technical SEO audits to improve site speed, mobile usability, crawlability, and indexing.
• Collaborate with content teams to produce SEO-friendly blogs, landing pages, and product pages.
• Build high-quality backlinks to enhance domain authority.
• Monitor SEO KPIs, analyze competitor strategies, and prepare performance reports using tools such as Google Analytics , Google Search Console , SEMrush , and Ahrefs .
• Stay updated on SEO algorithm changes and industry best practices.

Google Ads (PPC) Management

• Plan, create, and optimize Google Ads campaigns across Search, Display, Video, Shopping, and Performan

Job Title: Performance Marketing Manager Linkedin (US Market)

Employment Type: Full-Time

Department: Performance Marketing / Growth

About the Company

Xneeti is a new age tech platform that empowers Indian brands to grow in international markets. We're seeking a Performance marketing Manager who can drive lead gen on Linkedin/Google and build the qualified lead pool for the Sales team.

Key Responsibilities:

1. Strategy & Planning

• Develop and execute comprehensive LinkedIn marketing strategies to generate qualified B2B leads and strengthen brand positioning.
• Create account-based marketing (ABM) strategies targeting key decision-makers in specific industries.
• Conduct competitive benchmarking to identify whitespace opportunities and messaging gaps.

2. Campaign Management

• Plan, launch, and optimize LinkedIn Ads campaigns (Sponsored Content, Message Ads, Lead Gen Forms, etc.) for maximum ROI.
• Manage organic and paid growth funnels , from audience segmentation to retargeting workflows.
• Work closely with sales teams to ensure marketing-quali fi ed leads (MQLs) align with revenue goals.
• Track and optimize performance