Find Your Dream Google Ads Job in India

Key Responsibilities:

1. Develop and execute performance marketing strategies for D2C and lead generation brands across multiple digital platforms.

2. Independently manage and optimise paid advertising campaigns on Meta Ads, Google Ads, YouTube, LinkedIn, Snapchat, and other relevant advertising platforms.

3. Plan and execute campaigns focused on:

• Website purchases and revenue generation

• Lead generation

• Traffic and awareness

• Conversion optimization

• Engagement

• Remarketing and retention campaigns

4. Scale D2C campaigns while maintaining target ROAS, CAC, CPL, CPA, and overall profitability.

5. Analyze customer journeys, sales funnels, and campaign performance data to improve conversions and customer acquisition.

6. Create and optimize audience targeting strategies, including lookalike audiences, retargeting audiences, interest-based targeting, and funnel-based audience segmentation.

7. Work closely with creative and content teams to develop high-performing ad creatives, copy, hooks, and conversion-focused campaigns.

8. Monitor campaign performance daily and implement data-driven optimizations to improve results and reduce acquisition costs.

9. Manage advertising budgets efficiently across multiple client accounts and ensure maximum ROI.

10. Set up and manage Meta Pixel, Conversion API, Google Analytics, Google Tag Manager, event tracking, and other performance tracking tools.

11. Create detailed campaign performance reports, insights, and growth recommendations for clients and internal teams.

12. Conduct regular client review meetings to present campaign performance, sales insights, lead quality analysis, and future scaling strategies.

13. Identify new growth opportunities, media buying strategies, ad formats, and emerging platforms to improve campaign performance.

14. Coordinate with website and landing page teams to improve conversion rates and overall user experience.

15. Maintain campaign trackers, reporting sheets, and performance dashboards for all client accounts.

16. Stay updated with the latest trends, platform algorithm updates, D2C growth strategies, and digital advertising best practices.

Requirements

• 2 - 5 years of experience in Performance Marketing, preferably in a D2C marketing agency or digital marketing agency.

• Strong hands-on expertise in Meta Ads and Google Ads platforms.

• Proven experience in handling D2C e-commerce and lead generation campaigns.

• Strong understanding of ROAS, CAC, CPL, CPA, CTR, conversion funnels, and scaling strategies.

• Experience with Shopify/e-commerce marketing and conversion-focused campaign execution is preferred.

• Knowledge of Meta Pixel, Conversion API, Google Analytics, Google Tag Manager, and tracking integrations is mandatory.

• Ability to analyze campaign data and derive actionable insights for performance improvement.

• Strong communication and client management skills.

• Ability to manage multiple client accounts in a fast-paced agency environment.

• Understanding of customer acquisition, retention marketing, and funnel optimization strategies.

Preferred Skills:

• Experience working with D2C brands across beauty, fashion, wellness, food, lifestyle, healthcare, or consumer products.

• Knowledge of landing page optimization and CRO strategies.

• Familiarity with automation tools, CRM integrations, and reporting dashboards.

• Understanding of WhatsApp marketing, email marketing, and retention strategies is an added advantage.

Title: Google Ads Specialist (Lead Generation)

About Dev Story:

Dev Story is a global AI and app development company delivering smart mobile (iOS/Android), web, and AI-integrated solutions for startups, SMEs, and enterprises across the USA, UK, UAE, and Australia. With 300+ projects delivered and a team of 100+ developers, designers, and strategists, we don't just build apps - we're Profit Partners to our clients. We're now looking for a performance marketer to fuel our next phase of inbound growth.

About the Role:

We're scaling our inbound client pipeline through Google Ads and need a sharp, data-obsessed lead generation specialist who has done this before - specifically for a tech services business. You'll own the paid search channel end-to-end, working directly with leadership to drive qualified inbound enquiries from founders, product owners, and decision-makers looking to build mobile apps, web platforms, and AI-powered products.

This is not a coordinator role. You build, optimise, and own results.

What You'll Own:

• Architect and manage Google Search, Display, and Performance Max campaigns targeting high-intent buyers of app development, AI integration, and web development services

• Own full-funnel keyword strategy - match types, negative keyword hygiene, search term analysis - to generate qualified leads while minimising wasted spend

• Write compelling RSAs and ad extensions tailored to startup founders, CTOs, and product leads at different intent stages

• Set up and maintain conversion tracking across form fills, WhatsApp enquiries, and call events via Google Tag Manager and GA4

• Monitor CPL, CTR, Quality Score, and impression share weekly; make fast, data-backed decisions on bids, budgets, and targeting

• Run structured A/B tests on ad copy, landing pages, and CTAs to continuously improve conversion rates

• Deliver monthly performance reports with clear attribution, trend analysis, and forward recommendations

• Collaborate with our design team to ensure landing pages match campaign intent and convert at the highest possible rate

You'll Be Measured On:

• Cost Per Lead (CPL) - Reducing CPL over time without sacrificing lead quality

• Lead Quality - % of inbound leads progressing to proposal/consultation stage

• MQL Volume - Month-on-month growth in qualified leads from paid search

• Account Health - Quality Score, Impression Share, spend efficiency

What We Require:

Must-Have:

• 3 years total hands-on Google Ads experience (Search, Display, PMAX)

• At least 1 year specifically running lead generation campaigns for a tech services business - software agency, IT services, SaaS, or similar

• Proven, numbers-backed results - reduced CPL, improved lead quality, pipeline growth. Bring the data.

• Strong command of bidding strategies (tCPA, tROAS, Max Conversions), keyword match types, and campaign structure

• Proficiency in Google Tag Manager and GA4 for conversion setup and attribution

• Ability to write ad copy independently - no handholding on RSAs or extensions

• Analytical mindset; comfortable interpreting data and making decisions from it

Good to Have:

• Google Ads or Google Analytics certification

• Experience targeting B2B audiences - startup founders, CTOs, product managers, Business Owners

• Familiarity with Meta Ads or LinkedIn Ads as supporting lead gen channels

• Experience with CRM tools (Freshsales, HubSpot, or similar) for pipeline attribution

• Understanding of landing page CRO and conversion-optimised page structures

What We Offer:

• Full ownership of a high-impact growth channel with direct visibility to leadership

• Competitive salary + performance incentives tied to lead targets

• A global, outcome-driven team - fast decisions, no bureaucracy

• Opportunity to grow into a Head of Marketing role as the company scales globally

Location Mumbai (On-site) Experience 2 to 4 Years Reporting To SEM Performance Lead

IMZ Media Solutions is an 18-year-old performance marketing agency headquartered in Mumbai, working with D2C, e-commerce, and B2B brands across India, North America, and the Middle East. We run Google Ads, Meta Ads, SEO, Social Media Marketing, and Shopify development - all under one roof, all performance-driven.

This is a core execution role for a Google Ads specialist who has already cut their teeth at an agency and wants a portfolio of accounts where their decisions directly move the RoAS needle. You will independently manage 6 to 10 client accounts spanning B2B lead generation and B2C/D2C performance, across the full Google Ads ecosystem: Search, PMax, Shopping, Demand Gen, YouTube, Display, and remarketing. You are accountable for results, not just activity.

End-to-End Campaign Management: Plan, build, launch, and optimize campaigns across Search, PMax, Shopping, Demand Gen, YouTube, Display, and remarketing for a portfolio of B2B and B2C clients.

RoAS & Performance Ownership: Hit and beat client RoAS, CPL, and CPA targets. No hiding behind "the algorithm is still learning".

Account Strategy: Recommend campaign structures, budget allocations, and bidding strategies tailored to each client's funnel stage and business goal. Differentiate clearly between B2B intent capture and B2C demand generation.

Tracking & Analytics: Own tracking implementation and audits across GA4, Google Tag Manager, Google Merchant Center, and conversion APIs. You catch tracking issues before clients do.

Testing Discipline: Run structured A/B tests on creatives, audiences, bidding strategies, and landing pages. Maintain test logs and document learnings for the team.

Client-Facing Reporting: Build performance decks for monthly and quarterly business reviews. Present numbers with context and recommendations, not screenshots from Ads Manager.

Cross-Team Collaboration: Work closely with Client Servicing, SEO, Meta Ads, and Creative teams. Brief creatives on what's needed and why, not just "we need new ads".

Mentor Associates: Guide Google Ads Associates on campaign hygiene, troubleshooting, and best practices.

• 2 to 4 years of hands-on Google Ads execution experience inside a digital marketing agency. Agency experience is non-negotiable for this role; in-house brand experience alone does not qualify.
• Strong working knowledge across Google Search, PMax, Shopping, Demand Gen, YouTube, Display, and remarketing. You should be able to walk into a new account, audit it, and have a 30/60/90 day improvement plan within a week.
• Demonstrable RoAS-driven mindset. We will ask you for specific accounts where you turned around performance and what you did. Bring receipts.
• Confident with GA4, Google Tag Manager, Google Merchant Center, Looker Studio, and conversion tracking debugging.
• Active Google Ads certifications across Search, Display, Measurement, PMax, and Shopping at minimum.
• Strong written and spoken English. You will join client calls regularly, even when not the primary point of contact.
• Comfortable working across both B2B (lead gen, longer sales cycles, lower volume) and B2C/D2C (RoAS, Shopping, volume plays). Strength in only one context will not cut it.

Google Ads Editor, GA4, Google Tag Manager, Google Merchant Center, Looker Studio, Google Ads Scripts, and advanced Excel/Google Sheets. Familiarity with Optmyzr, Supermetrics, or similar third-party optimization tools is a plus.

• Hands-on Shopify experience for D2C accounts.
• Experience with offline conversion imports, enhanced conversions, or server-side tagging.
• Exposure to Microsoft Ads, Bing, or LinkedIn Ads as a secondary platform.
• Prior work with international (US, Canada, Middle East) accounts.

Send your CV and a brief note on the most impactful Google Ads result you've delivered in your career so far to:

Subject line: Google Ads Executive Application - Your Name

IMZ Media Solutions Pvt. Ltd. Mumbai, India

Google Ads Department Manager I Focus: Lead Generation - Home Services (US Market)

We're looking for a Google Ads Department Manager to lead, scale, and optimize a portfolio of lead generation campaigns for home service businesses (plumbing, HVAC, cleaning, landscaping, etc.) across the US.

This role is responsible for team performance, strategy direction, and KPI ownership across all accounts. You won't just manage people-you'll build systems, enforce standards, and ensure the department consistently delivers high-quality leads at or below target costs.

Core Mission

Drive consistent, scalable lead generation performance across all accounts by:

• Enforcing data-driven decision making
• Building a high-performing PPC team
• Creating repeatable systems that produce results

Key Responsibilities

1. Department Performance Ownership

• Own and be accountable for overall department KPIs:
• Cost per Qualified Lead (CPQL)
• Lead Volume vs Targets
• Conversion Rates (CVR)
• Wasted Spend Reduction
• Monitor performance across all accounts and ensure targets are consistently met or exceeded
• Step in on underperforming accounts and course-correct quickly

2. Team Leadership & Development

• Manage and mentor a team of Google Ads strategists/media buyers
• Set clear performance expectations and accountability structures
• Conduct regular performance reviews and coaching sessions
• Identify skill gaps and implement training systems
• Build a culture of ownership, speed, and testing

3. Strategy Direction & Standardization

• Define and enforce best practices across:
• Campaign structures
• Keyword strategies
• Bidding frameworks
• Account scaling approaches
• Create standardized SOPs for:
• Campaign launches
• Optimization routines
• Testing frameworks
• Ensure consistency across accounts while allowing room for strategic flexibility

4. Testing Framework & Innovation

• Oversee department-wide testing roadmap:
• Bidding strategies (tCPA, Max Conversions, etc.)
• Ad copy & messaging
• Landing pages
• Ensure each account maintains high testing velocity
• Turn test results into scalable playbooks

5. Data Analysis & Insights

• Analyze performance across:
• Industries (plumbing, cleaning, landscaping, etc.)
• Locations (city, ZIP, radius)
• Campaign types
• Identify winning patterns and scale them across accounts
• Build dashboards and reporting systems for visibility

6. Lead Quality & Funnel Alignment

• Ensure campaigns optimize for qualified leads, not just volume
• Work with CRM data to track:
• Lead-to-booking rates
• Revenue impact
• Align ad strategies with real business outcomes

7. Process & Systems Building

• Build scalable systems for:
• Account audits
• Performance tracking
• Testing documentation
• Improve operational efficiency across the department
• Reduce reliance on "manual guesswork" and increase structured execution

Requirements

• 4+ years experience with Google Ads (AdWords)
• 1-2+ years experience managing or leading a PPC team
• Proven track record managing lead generation at scale
• Strong expertise in:

Search campaigns (primary)

Performance Max

Conversion tracking (including offline conversions)

• Experience with home service industries (strongly preferred)
• Ability to think both:

Strategically (big picture scaling)

Tactically (hands-on problem solving)

• Strong leadership, communication, and accountability skills

What Success Looks Like

• Majority of accounts consistently hitting or exceeding KPIs
• Clear, repeatable strategies that work across industries
• High-performing, accountable PPC team
• Continuous pipeline of tests and improvements
• Strong alignment between ad performance and actual revenue outcomes

Nice to Have

• Experience with Local Services Ads (LSAs)
• Familiarity with CRMs like GoHighLevel, HubSpot
• Experience building dashboards (Looker Studio, etc.)
• Strong understanding of local service business economics (LTV, job value)

Who This Role Is NOT For

• Someone who only wants to "manage" without owning results
• Someone who avoids data or relies on guesswork
• Someone who isn't comfortable holding a team accountable

Work Conditions & Compensation

Location: 100% Remote

Compensation: Competitive base salary + performance bonuses

Tech: Bring your own device

Note: Only shortlisted candidates will be contacted for further evaluation.

Google Ads Department Manager I Focus: Lead Generation - Home Services (US Market)

We're looking for a Google Ads Department Manager to lead, scale, and optimize a portfolio of lead generation campaigns for home service businesses (plumbing, HVAC, cleaning, landscaping, etc.) across the US.

This role is responsible for team performance, strategy direction, and KPI ownership across all accounts. You won't just manage people-you'll build systems, enforce standards, and ensure the department consistently delivers high-quality leads at or below target costs.

Core Mission

Drive consistent, scalable lead generation performance across all accounts by:

• Enforcing data-driven decision making
• Building a high-performing PPC team
• Creating repeatable systems that produce results

Key Responsibilities

1. Department Performance Ownership

• Own and be accountable for overall department KPIs:
• Cost per Qualified Lead (CPQL)
• Lead Volume vs Targets
• Conversion Rates (CVR)
• Wasted Spend Reduction
• Monitor performance across all accounts and ensure targets are consistently met or exceeded
• Step in on underperforming accounts and course-correct quickly

2. Team Leadership & Development

• Manage and mentor a team of Google Ads strategists/media buyers
• Set clear performance expectations and accountability structures
• Conduct regular performance reviews and coaching sessions
• Identify skill gaps and implement training systems
• Build a culture of ownership, speed, and testing

3. Strategy Direction & Standardization

• Define and enforce best practices across:
• Campaign structures
• Keyword strategies
• Bidding frameworks
• Account scaling approaches
• Create standardized SOPs for:
• Campaign launches
• Optimization routines
• Testing frameworks
• Ensure consistency across accounts while allowing room for strategic flexibility

4. Testing Framework & Innovation

• Oversee department-wide testing roadmap:
• Bidding strategies (tCPA, Max Conversions, etc.)
• Ad copy & messaging
• Landing pages
• Ensure each account maintains high testing velocity
• Turn test results into scalable playbooks

5. Data Analysis & Insights

• Analyze performance across:
• Industries (plumbing, cleaning, landscaping, etc.)
• Locations (city, ZIP, radius)
• Campaign types
• Identify winning patterns and scale them across accounts
• Build dashboards and reporting systems for visibility

6. Lead Quality & Funnel Alignment

• Ensure campaigns optimize for qualified leads, not just volume
• Work with CRM data to track:
• Lead-to-booking rates
• Revenue impact
• Align ad strategies with real business outcomes

7. Process & Systems Building

• Build scalable systems for:
• Account audits
• Performance tracking
• Testing documentation
• Improve operational efficiency across the department
• Reduce reliance on "manual guesswork" and increase structured execution

Requirements

• 4+ years experience with Google Ads (AdWords)
• 1-2+ years experience managing or leading a PPC team
• Proven track record managing lead generation at scale
• Strong expertise in:

Search campaigns (primary)

Performance Max

Conversion tracking (including offline conversions)

• Experience with home service industries (strongly preferred)
• Ability to think both:

Strategically (big picture scaling)

Tactically (hands-on problem solving)

• Strong leadership, communication, and accountability skills

What Success Looks Like

• Majority of accounts consistently hitting or exceeding KPIs
• Clear, repeatable strategies that work across industries
• High-performing, accountable PPC team
• Continuous pipeline of tests and improvements
• Strong alignment between ad performance and actual revenue outcomes

Nice to Have

• Experience with Local Services Ads (LSAs)
• Familiarity with CRMs like GoHighLevel, HubSpot
• Experience building dashboards (Looker Studio, etc.)
• Strong understanding of local service business economics (LTV, job value)

Who This Role Is NOT For

• Someone who only wants to "manage" without owning results
• Someone who avoids data or relies on guesswork
• Someone who isn't comfortable holding a team accountable

Work Conditions & Compensation

Location: 100% Remote

Compensation: Competitive base salary + performance bonuses

Tech: Bring your own device

Note: Only shortlisted candidates will be contacted for further evaluation.

Google Ads Department Manager I Focus: Lead Generation - Home Services (US Market)

We're looking for a Google Ads Department Manager to lead, scale, and optimize a portfolio of lead generation campaigns for home service businesses (plumbing, HVAC, cleaning, landscaping, etc.) across the US.

This role is responsible for team performance, strategy direction, and KPI ownership across all accounts. You won't just manage people-you'll build systems, enforce standards, and ensure the department consistently delivers high-quality leads at or below target costs.

Core Mission

Drive consistent, scalable lead generation performance across all accounts by:

• Enforcing data-driven decision making
• Building a high-performing PPC team
• Creating repeatable systems that produce results

Key Responsibilities

1. Department Performance Ownership

• Own and be accountable for overall department KPIs:
• Cost per Qualified Lead (CPQL)
• Lead Volume vs Targets
• Conversion Rates (CVR)
• Wasted Spend Reduction
• Monitor performance across all accounts and ensure targets are consistently met or exceeded
• Step in on underperforming accounts and course-correct quickly

2. Team Leadership & Development

• Manage and mentor a team of Google Ads strategists/media buyers
• Set clear performance expectations and accountability structures
• Conduct regular performance reviews and coaching sessions
• Identify skill gaps and implement training systems
• Build a culture of ownership, speed, and testing

3. Strategy Direction & Standardization

• Define and enforce best practices across:
• Campaign structures
• Keyword strategies
• Bidding frameworks
• Account scaling approaches
• Create standardized SOPs for:
• Campaign launches
• Optimization routines
• Testing frameworks
• Ensure consistency across accounts while allowing room for strategic flexibility

4. Testing Framework & Innovation

• Oversee department-wide testing roadmap:
• Bidding strategies (tCPA, Max Conversions, etc.)
• Ad copy & messaging
• Landing pages
• Ensure each account maintains high testing velocity
• Turn test results into scalable playbooks

5. Data Analysis & Insights

• Analyze performance across:
• Industries (plumbing, cleaning, landscaping, etc.)
• Locations (city, ZIP, radius)
• Campaign types
• Identify winning patterns and scale them across accounts
• Build dashboards and reporting systems for visibility

6. Lead Quality & Funnel Alignment

• Ensure campaigns optimize for qualified leads, not just volume
• Work with CRM data to track:
• Lead-to-booking rates
• Revenue impact
• Align ad strategies with real business outcomes

7. Process & Systems Building

• Build scalable systems for:
• Account audits
• Performance tracking
• Testing documentation
• Improve operational efficiency across the department
• Reduce reliance on "manual guesswork" and increase structured execution

Requirements

• 4+ years experience with Google Ads (AdWords)
• 1-2+ years experience managing or leading a PPC team
• Proven track record managing lead generation at scale
• Strong expertise in:

Search campaigns (primary)

Performance Max

Conversion tracking (including offline conversions)

• Experience with home service industries (strongly preferred)
• Ability to think both:

Strategically (big picture scaling)

Tactically (hands-on problem solving)

• Strong leadership, communication, and accountability skills

What Success Looks Like

• Majority of accounts consistently hitting or exceeding KPIs
• Clear, repeatable strategies that work across industries
• High-performing, accountable PPC team
• Continuous pipeline of tests and improvements
• Strong alignment between ad performance and actual revenue outcomes

Nice to Have

• Experience with Local Services Ads (LSAs)
• Familiarity with CRMs like GoHighLevel, HubSpot
• Experience building dashboards (Looker Studio, etc.)
• Strong understanding of local service business economics (LTV, job value)

Who This Role Is NOT For

• Someone who only wants to "manage" without owning results
• Someone who avoids data or relies on guesswork
• Someone who isn't comfortable holding a team accountable

Work Conditions & Compensation

Location: 100% Remote

Compensation: Competitive base salary + performance bonuses

Tech: Bring your own device

Note: Only shortlisted candidates will be contacted for further evaluation.

Google Ads Department Manager I Focus: Lead Generation - Home Services (US Market)

We're looking for a Google Ads Department Manager to lead, scale, and optimize a portfolio of lead generation campaigns for home service businesses (plumbing, HVAC, cleaning, landscaping, etc.) across the US.

This role is responsible for team performance, strategy direction, and KPI ownership across all accounts. You won't just manage people-you'll build systems, enforce standards, and ensure the department consistently delivers high-quality leads at or below target costs.

Core Mission

Drive consistent, scalable lead generation performance across all accounts by:

• Enforcing data-driven decision making
• Building a high-performing PPC team
• Creating repeatable systems that produce results

Key Responsibilities

1. Department Performance Ownership

• Own and be accountable for overall department KPIs:
• Cost per Qualified Lead (CPQL)
• Lead Volume vs Targets
• Conversion Rates (CVR)
• Wasted Spend Reduction
• Monitor performance across all accounts and ensure targets are consistently met or exceeded
• Step in on underperforming accounts and course-correct quickly

2. Team Leadership & Development

• Manage and mentor a team of Google Ads strategists/media buyers
• Set clear performance expectations and accountability structures
• Conduct regular performance reviews and coaching sessions
• Identify skill gaps and implement training systems
• Build a culture of ownership, speed, and testing

3. Strategy Direction & Standardization

• Define and enforce best practices across:
• Campaign structures
• Keyword strategies
• Bidding frameworks
• Account scaling approaches
• Create standardized SOPs for:
• Campaign launches
• Optimization routines
• Testing frameworks
• Ensure consistency across accounts while allowing room for strategic flexibility

4. Testing Framework & Innovation

• Oversee department-wide testing roadmap:
• Bidding strategies (tCPA, Max Conversions, etc.)
• Ad copy & messaging
• Landing pages
• Ensure each account maintains high testing velocity
• Turn test results into scalable playbooks

5. Data Analysis & Insights

• Analyze performance across:
• Industries (plumbing, cleaning, landscaping, etc.)
• Locations (city, ZIP, radius)
• Campaign types
• Identify winning patterns and scale them across accounts
• Build dashboards and reporting systems for visibility

6. Lead Quality & Funnel Alignment

• Ensure campaigns optimize for qualified leads, not just volume
• Work with CRM data to track:
• Lead-to-booking rates
• Revenue impact
• Align ad strategies with real business outcomes

7. Process & Systems Building

• Build scalable systems for:
• Account audits
• Performance tracking
• Testing documentation
• Improve operational efficiency across the department
• Reduce reliance on "manual guesswork" and increase structured execution

Requirements

• 4+ years experience with Google Ads (AdWords)
• 1-2+ years experience managing or leading a PPC team
• Proven track record managing lead generation at scale
• Strong expertise in:

Search campaigns (primary)

Performance Max

Conversion tracking (including offline conversions)

• Experience with home service industries (strongly preferred)
• Ability to think both:

Strategically (big picture scaling)

Tactically (hands-on problem solving)

• Strong leadership, communication, and accountability skills

What Success Looks Like

• Majority of accounts consistently hitting or exceeding KPIs
• Clear, repeatable strategies that work across industries
• High-performing, accountable PPC team
• Continuous pipeline of tests and improvements
• Strong alignment between ad performance and actual revenue outcomes

Nice to Have

• Experience with Local Services Ads (LSAs)
• Familiarity with CRMs like GoHighLevel, HubSpot
• Experience building dashboards (Looker Studio, etc.)
• Strong understanding of local service business economics (LTV, job value)

Who This Role Is NOT For

• Someone who only wants to "manage" without owning results
• Someone who avoids data or relies on guesswork
• Someone who isn't comfortable holding a team accountable

Work Conditions & Compensation

Location: 100% Remote

Compensation: Competitive base salary + performance bonuses

Tech: Bring your own device

Note: Only shortlisted candidates will be contacted for further evaluation.

Google Ads Department Manager I Focus: Lead Generation - Home Services (US Market)

We're looking for a Google Ads Department Manager to lead, scale, and optimize a portfolio of lead generation campaigns for home service businesses (plumbing, HVAC, cleaning, landscaping, etc.) across the US.

This role is responsible for team performance, strategy direction, and KPI ownership across all accounts. You won't just manage people-you'll build systems, enforce standards, and ensure the department consistently delivers high-quality leads at or below target costs.

Core Mission

Drive consistent, scalable lead generation performance across all accounts by:

• Enforcing data-driven decision making
• Building a high-performing PPC team
• Creating repeatable systems that produce results

Key Responsibilities

1. Department Performance Ownership

• Own and be accountable for overall department KPIs:
• Cost per Qualified Lead (CPQL)
• Lead Volume vs Targets
• Conversion Rates (CVR)
• Wasted Spend Reduction
• Monitor performance across all accounts and ensure targets are consistently met or exceeded
• Step in on underperforming accounts and course-correct quickly

2. Team Leadership & Development

• Manage and mentor a team of Google Ads strategists/media buyers
• Set clear performance expectations and accountability structures
• Conduct regular performance reviews and coaching sessions
• Identify skill gaps and implement training systems
• Build a culture of ownership, speed, and testing

3. Strategy Direction & Standardization

• Define and enforce best practices across:
• Campaign structures
• Keyword strategies
• Bidding frameworks
• Account scaling approaches
• Create standardized SOPs for:
• Campaign launches
• Optimization routines
• Testing frameworks
• Ensure consistency across accounts while allowing room for strategic flexibility

4. Testing Framework & Innovation

• Oversee department-wide testing roadmap:
• Bidding strategies (tCPA, Max Conversions, etc.)
• Ad copy & messaging
• Landing pages
• Ensure each account maintains high testing velocity
• Turn test results into scalable playbooks

5. Data Analysis & Insights

• Analyze performance across:
• Industries (plumbing, cleaning, landscaping, etc.)
• Locations (city, ZIP, radius)
• Campaign types
• Identify winning patterns and scale them across accounts
• Build dashboards and reporting systems for visibility

6. Lead Quality & Funnel Alignment

• Ensure campaigns optimize for qualified leads, not just volume
• Work with CRM data to track:
• Lead-to-booking rates
• Revenue impact
• Align ad strategies with real business outcomes

7. Process & Systems Building

• Build scalable systems for:
• Account audits
• Performance tracking
• Testing documentation
• Improve operational efficiency across the department
• Reduce reliance on "manual guesswork" and increase structured execution

Requirements

• 4+ years experience with Google Ads (AdWords)
• 1-2+ years experience managing or leading a PPC team
• Proven track record managing lead generation at scale
• Strong expertise in:

Search campaigns (primary)

Performance Max

Conversion tracking (including offline conversions)

• Experience with home service industries (strongly preferred)
• Ability to think both:

Strategically (big picture scaling)

Tactically (hands-on problem solving)

• Strong leadership, communication, and accountability skills

What Success Looks Like

• Majority of accounts consistently hitting or exceeding KPIs
• Clear, repeatable strategies that work across industries
• High-performing, accountable PPC team
• Continuous pipeline of tests and improvements
• Strong alignment between ad performance and actual revenue outcomes

Nice to Have

• Experience with Local Services Ads (LSAs)
• Familiarity with CRMs like GoHighLevel, HubSpot
• Experience building dashboards (Looker Studio, etc.)
• Strong understanding of local service business economics (LTV, job value)

Who This Role Is NOT For

• Someone who only wants to "manage" without owning results
• Someone who avoids data or relies on guesswork
• Someone who isn't comfortable holding a team accountable

Work Conditions & Compensation

Location: 100% Remote

Compensation: Competitive base salary + performance bonuses

Tech: Bring your own device

Note: Only shortlisted candidates will be contacted for further evaluation.

Google Ads Department Manager I Focus: Lead Generation - Home Services (US Market)

We're looking for a Google Ads Department Manager to lead, scale, and optimize a portfolio of lead generation campaigns for home service businesses (plumbing, HVAC, cleaning, landscaping, etc.) across the US.

This role is responsible for team performance, strategy direction, and KPI ownership across all accounts. You won't just manage people-you'll build systems, enforce standards, and ensure the department consistently delivers high-quality leads at or below target costs.

Core Mission

Drive consistent, scalable lead generation performance across all accounts by:

• Enforcing data-driven decision making
• Building a high-performing PPC team
• Creating repeatable systems that produce results

Key Responsibilities

1. Department Performance Ownership

• Own and be accountable for overall department KPIs:
• Cost per Qualified Lead (CPQL)
• Lead Volume vs Targets
• Conversion Rates (CVR)
• Wasted Spend Reduction
• Monitor performance across all accounts and ensure targets are consistently met or exceeded
• Step in on underperforming accounts and course-correct quickly

2. Team Leadership & Development

• Manage and mentor a team of Google Ads strategists/media buyers
• Set clear performance expectations and accountability structures
• Conduct regular performance reviews and coaching sessions
• Identify skill gaps and implement training systems
• Build a culture of ownership, speed, and testing

3. Strategy Direction & Standardization

• Define and enforce best practices across:
• Campaign structures
• Keyword strategies
• Bidding frameworks
• Account scaling approaches
• Create standardized SOPs for:
• Campaign launches
• Optimization routines
• Testing frameworks
• Ensure consistency across accounts while allowing room for strategic flexibility

4. Testing Framework & Innovation

• Oversee department-wide testing roadmap:
• Bidding strategies (tCPA, Max Conversions, etc.)
• Ad copy & messaging
• Landing pages
• Ensure each account maintains high testing velocity
• Turn test results into scalable playbooks

5. Data Analysis & Insights

• Analyze performance across:
• Industries (plumbing, cleaning, landscaping, etc.)
• Locations (city, ZIP, radius)
• Campaign types
• Identify winning patterns and scale them across accounts
• Build dashboards and reporting systems for visibility

6. Lead Quality & Funnel Alignment

• Ensure campaigns optimize for qualified leads, not just volume
• Work with CRM data to track:
• Lead-to-booking rates
• Revenue impact
• Align ad strategies with real business outcomes

7. Process & Systems Building

• Build scalable systems for:
• Account audits
• Performance tracking
• Testing documentation
• Improve operational efficiency across the department
• Reduce reliance on "manual guesswork" and increase structured execution

Requirements

• 4+ years experience with Google Ads (AdWords)
• 1-2+ years experience managing or leading a PPC team
• Proven track record managing lead generation at scale
• Strong expertise in:

Search campaigns (primary)

Performance Max

Conversion tracking (including offline conversions)

• Experience with home service industries (strongly preferred)
• Ability to think both:

Strategically (big picture scaling)

Tactically (hands-on problem solving)

• Strong leadership, communication, and accountability skills

What Success Looks Like

• Majority of accounts consistently hitting or exceeding KPIs
• Clear, repeatable strategies that work across industries
• High-performing, accountable PPC team
• Continuous pipeline of tests and improvements
• Strong alignment between ad performance and actual revenue outcomes

Nice to Have

• Experience with Local Services Ads (LSAs)
• Familiarity with CRMs like GoHighLevel, HubSpot
• Experience building dashboards (Looker Studio, etc.)
• Strong understanding of local service business economics (LTV, job value)

Who This Role Is NOT For

• Someone who only wants to "manage" without owning results
• Someone who avoids data or relies on guesswork
• Someone who isn't comfortable holding a team accountable

Work Conditions & Compensation

Location: 100% Remote

Compensation: Competitive base salary + performance bonuses

Tech: Bring your own device

Note: Only shortlisted candidates will be contacted for further evaluation.

Google Ads Department Manager I Focus: Lead Generation - Home Services (US Market)

We're looking for a Google Ads Department Manager to lead, scale, and optimize a portfolio of lead generation campaigns for home service businesses (plumbing, HVAC, cleaning, landscaping, etc.) across the US.

This role is responsible for team performance, strategy direction, and KPI ownership across all accounts. You won't just manage people-you'll build systems, enforce standards, and ensure the department consistently delivers high-quality leads at or below target costs.

Core Mission

Drive consistent, scalable lead generation performance across all accounts by:

• Enforcing data-driven decision making
• Building a high-performing PPC team
• Creating repeatable systems that produce results

Key Responsibilities

1. Department Performance Ownership

• Own and be accountable for overall department KPIs:
• Cost per Qualified Lead (CPQL)
• Lead Volume vs Targets
• Conversion Rates (CVR)
• Wasted Spend Reduction
• Monitor performance across all accounts and ensure targets are consistently met or exceeded
• Step in on underperforming accounts and course-correct quickly

2. Team Leadership & Development

• Manage and mentor a team of Google Ads strategists/media buyers
• Set clear performance expectations and accountability structures
• Conduct regular performance reviews and coaching sessions
• Identify skill gaps and implement training systems
• Build a culture of ownership, speed, and testing

3. Strategy Direction & Standardization

• Define and enforce best practices across:
• Campaign structures
• Keyword strategies
• Bidding frameworks
• Account scaling approaches
• Create standardized SOPs for:
• Campaign launches
• Optimization routines
• Testing frameworks
• Ensure consistency across accounts while allowing room for strategic flexibility

4. Testing Framework & Innovation

• Oversee department-wide testing roadmap:
• Bidding strategies (tCPA, Max Conversions, etc.)
• Ad copy & messaging
• Landing pages
• Ensure each account maintains high testing velocity
• Turn test results into scalable playbooks

5. Data Analysis & Insights

• Analyze performance across:
• Industries (plumbing, cleaning, landscaping, etc.)
• Locations (city, ZIP, radius)
• Campaign types
• Identify winning patterns and scale them across accounts
• Build dashboards and reporting systems for visibility

6. Lead Quality & Funnel Alignment

• Ensure campaigns optimize for qualified leads, not just volume
• Work with CRM data to track:
• Lead-to-booking rates
• Revenue impact
• Align ad strategies with real business outcomes

7. Process & Systems Building

• Build scalable systems for:
• Account audits
• Performance tracking
• Testing documentation
• Improve operational efficiency across the department
• Reduce reliance on "manual guesswork" and increase structured execution

Requirements

• 4+ years experience with Google Ads (AdWords)
• 1-2+ years experience managing or leading a PPC team
• Proven track record managing lead generation at scale
• Strong expertise in:

Search campaigns (primary)

Performance Max

Conversion tracking (including offline conversions)

• Experience with home service industries (strongly preferred)
• Ability to think both:

Strategically (big picture scaling)

Tactically (hands-on problem solving)

• Strong leadership, communication, and accountability skills

What Success Looks Like

• Majority of accounts consistently hitting or exceeding KPIs
• Clear, repeatable strategies that work across industries
• High-performing, accountable PPC team
• Continuous pipeline of tests and improvements
• Strong alignment between ad performance and actual revenue outcomes

Nice to Have

• Experience with Local Services Ads (LSAs)
• Familiarity with CRMs like GoHighLevel, HubSpot
• Experience building dashboards (Looker Studio, etc.)
• Strong understanding of local service business economics (LTV, job value)

Who This Role Is NOT For

• Someone who only wants to "manage" without owning results
• Someone who avoids data or relies on guesswork
• Someone who isn't comfortable holding a team accountable

Work Conditions & Compensation

Location: 100% Remote

Compensation: Competitive base salary + performance bonuses

Tech: Bring your own device

Note: Only shortlisted candidates will be contacted for further evaluation.

Company Description

Protrainy, established in 2019, is a dynamic e-learning start-up committed to empowering Civil Engineering students and professionals with practical skills for industry readiness. By offering interactive training programs on tools such as ETABS, PRIMAVERA, STRUCTURAL DESIGN, and AUTODESK REVIT, Protrainy bridges the gap between academic knowledge and real-world demands. The innovative "INDUSTRY READY" assessment allows learners to evaluate their professional preparedness in the competitive field of engineering. Focused on fostering career growth, Protrainy continues to provide high-quality educational offerings to shape the future of engineering professionals. Learn more about us at

Role Description

This is a full-time on-site role for a Digital Marketing Manager specializing in Google Ads and Meta Ads. Based in Bhubaneswar, the role involves planning, creating, and optimizing effective ad campaigns to drive lead generation and increase overall digital engagement. Responsibilities include analyzing performance data, conducting A/B testing, developing strategies for social media marketing, and leveraging web analytics to improve campaigns. Additionally, the role requires close collaboration with the marketing team to implement innovative digital strategies aligned with business objectives.

Qualifications

• Proven expertise in Google Ads, Meta Ads, and Digital Marketing <

Google Ads Department Manager I Focus: Lead Generation – Home Services (US Market)

We’re looking for a Google Ads Department Manager to lead, scale, and optimize a portfolio of lead generation campaigns for home service businesses (plumbing, HVAC, cleaning, landscaping, etc.) across the US.

This role is responsible for team performance, strategy direction, and KPI ownership across all accounts . You won’t just manage people—you’ll build systems, enforce standards, and ensure the department consistently delivers high-quality leads at or below target costs .

Core Mission

Drive consistent, scalable lead generation performance across all accounts by:

• Enforcing data-driven decision making
• Building a high-performing PPC team
• Creating repeatable systems that produce results

Key Responsibilities

1. Department Performance Ownership

• Own and be accountable for overall department KPIs:
• Cost per Qualified Lead (CPQL)
• Lead Volume vs Targets
• Conversion Rates (CVR)
• Wasted Spend Reduction
• Monitor performance across all accounts and ensure targets are consistently met or exceeded
• Step in on underperforming accounts and course-correct quickly

2. Team Leadership & Development

• Manage and mentor a