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We have exciting opportunities for the role of SEO Writer
Location: Mumbai - Andheri
Interested candidate can share resume on with SEO Writer subject line and share below details.
Current Salary
Expectation
Notice Period
Education (Full Time / part Time)
Responsibilities
SEO-First Content Creation:
Lead the creation of high-quality, search-optimised content across blogs, landing pages, LoB pages, support pages, FAQs, and evergreen content hubs - ensuring alignment with keyword strategy, search intent, and user journeys.
Search Intent & Keyword Strategy Ownership:
Translate keyword research, content gaps, and SERP insights into actionable content plans. Map keywords to intent stages and ensure all content serves a clear SEO and business objective.
Complex Topic Simplification for Search:
Break down insurance and finance-led topics into clear, structured, and search-friendly content that improves rankings, and user comprehension while adhering to E-E-A-T principles.
Long-form SEO & Authority Content:
Own long-form SEO assets such as pillar pages, guides, explainers, and thought leadership pieces designed to build topical authority, improve internal linking, and support long-term organic growth.
On-Page SEO Excellence:
Ensure best practices across content - including headings, metadata, internal linking, schema-ready structuring, readability, and content freshness - without compromising editorial quality.
SEO Performance & Optimisation:
Continuously analyse content performance using tools and dashboards. Drive content refreshes, optimisation sprints, pruning, and consolidation to improve rankings, CTR, and conversions.
Cross-functional SEO Collaboration:
Partner closely with SEO, product, design, and compliance teams to ensure content supports technical SEO initiatives, site architecture, and new launches.
Editorial SEO Governance:
Set and maintain SEO content guidelines, tone-of-voice standards, and best practices across all written assets. Act as the final quality gate for high-impact organic content.
Trend & Algorithm Awareness:
Track Google algorithm updates, SERP shifts, and content format trends. Proactively adapt content strategies to mitigate risk and capitalise on new opportunities.
Project & Stakeholder Ownership:
Manage multiple SEO-driven content initiatives simultaneously - from briefs to publication - ensuring timely delivery, accuracy, and measurable impact.
SEO Writing - Core Expectations
Criteria
Regards,
Saba
ICICI Lombard
Today
We have exciting opportunities for the role of SEO Writer
Location : Mumbai - Andheri
Interested candidate can share resume on saba.naik@icicilombard.com with SEO Writer subject line and share below details.
Current Salary
Expectation
Notice Period
Education (Full Time / part Time)
Responsibilities
SEO-First Content Creation:
Lead the creation of high-quality, search-optimised content across blogs, landing pages, LoB pages, support pages, FAQs, and evergreen content hubs - ensuring alignment with keyword strategy, search intent, and user journeys.
Search Intent & Keyword Strategy Ownership:
Translate keyword research, content gaps, and SERP insights into actionable content plans. Map keywords to intent stages and ensure all content serves a clear SEO and business objective.
Complex Topic Simplification for Search:
Break down insurance and finance-led topics into clear, structured, and search-friendly content that improves rankings, and user comprehension while adhering to E-E-A-T principles.
Long-form SEO & Authority Content:
Own long-form SEO assets such as pillar pages, guides, explainers, and thought leadership pieces designed to build topical authority, improve internal linking, and support long-term organic growth.
On-Page SEO Excellence:
Ensure best practices across content - in
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