Experience: 5-10 years
About the Role
Dexian India is seeking an experienced Senior Social Media Strategist who can shape and lead the digital presence of a forward-thinking technology and talent solutions company. This role is for a dynamic, insight-driven individual with deep experience in crafting, managing, and optimizing integrated social media strategies across platforms - especially LinkedIn, Instagram, and X (formerly Twitter), with a focus on B2B audiences.
As a senior leader, you will define the brand voice across platforms, lead high-impact campaigns, mentor the social team, and drive engagement through thought leadership, storytelling, and data-backed strategies.
Key Responsibilities
Strategic Planning & Thought Leadership
- Develop and own the social media strategy aligned with business and marketing goals.
- Translate the brand's vision and services into a compelling digital narrative.
- Drive audience growth, lead generation, and executive brand building through platform-first initiatives.
- Lead integrated campaign planning with PR, design, sales enablement, and internal communication teams.
Content Strategy & Development
- Oversee and refine the content calendar with multi-format campaigns (posts, threads, reels, carousels, blogs, videos, etc.).
- Content creation, copywriting and collaboration with designers, ensuring brand consistency and excellence in storytelling.
- Design thought leadership playbooks for CXOs and senior executives on LinkedIn and X.
Analytics, Insights & Optimization
- Define key metrics for success (e.g., engagement, reach, leads, conversions, sentiment) and utilize tools like Sprout Social, Brandwatch, and native analytics for lead performance reviews.
- Drive data-informed content decisions and channel optimizations through competitive benchmarking and trend analysis.
- Present monthly and quarterly performance dashboards with actionable insights to senior stakeholders.
Team Leadership & Collaboration
- Mentor and guide junior team members and content creators.
- Collaborate with regional marketing, business, and HR teams for campaign alignment.
- Manage relationships with agencies, content partners, and external creators when required.
Innovation & Platform Expertise
- Stay ahead of social media trends, algorithm updates, and emerging platforms.
- Champion AI-powered tools and automation for efficiency in publishing, reporting, and ideation (e.g., generative AI, Canva, ChatGPT, etc.).
- Bring an experimental mindset to A/B testing formats and voice variations.
Required Experience & Skills
- 5-10 years of experience in digital marketing/social media, preferably in B2B, tech, or consulting domains.
- Proven track record of building and scaling social strategies that drive business results.
- Excellent copywriting, visual storytelling, and narrative development skills.
- Strong understanding of platform ecosystems - especially LinkedIn, X, Instagram, and emerging channels like Threads.
- Experience managing small-to-mid-sized teams or external vendors.
- Proficiency in using tools like Sprout Social, Buffer, Hootsuite, SocialPilot, Brandwatch, or HubSpot.
- Experience with executive branding, crisis communication, and employer branding is a strong plus.
What We Offer
- Leadership role in one of India's fastest-growing tech and talent solution brands.
- Opportunities to work on B2B campaigns, C-suite social strategies, and marquee thought leadership projects.
- Access to industry events, certifications, and professional development support.
- Competitive salary, performance incentives, and benefits.
