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Manager, Brand and Content Marketing US-MI-Lansing Job ID: Type: Regular Full-Time # of Openings: 1 Category: Marketing Farm Bureau Center Overview

Manager, Brand and Content Marketing Objective

Leads the development and execution of content marketing strategies that elevate and promote the Michigan Farm Bureau brand. Manages the creation, curation, and distribution of compelling content across digital and print platforms to engage members and support organizational goals. Analyzes content performance, brand perception, and audience trends to refine messaging and optimize outreach. Collaborates with management and internal teams to align marketing content with strategic priorities and member interests. Ensures all content initiatives reinforce the organization's mission, voice, and public image.

Responsibilities

Manager, Brand and Content Marketing Responsibilities

Develop and execute a comprehensive content marketing strategy aligned with organizational goals.

Maintain and evolve brand voice and messaging across all touchpoints to ensure consistency and clarity.

Collaborate with the Manager of Print & Digital Design to help oversee brand standards and ensure visual and verbal consistency in all internal and external communications.

Coordinate with internal stakeholders to support content needs for campaigns, events, and initiatives.

Use data and analytics tools to evaluate content performance, identify trends, and adjust strategy accordingly.

Work closely with communications, digital, creative, and membership teams to ensure cohesive storytelling and messaging.

Serve as strategic advisor on content and brand best practices to internal partners and leadership.

Oversee a content calendar and manage editorial workflow across teams and platforms.

Qualifications

Manager, Brand and Content Marketing Qualifications

Required

Bachelor's degree required, or equivalent experience may be considered.

Minimum three years of management experience required.

Ability to work effectively with staff, agents, managers, vendors, and Farm Bureau leadership required.

Must possess a valid driver license with an acceptable driving record.

Preferred

Database and Customer Relationship Management System experience preferred.

Note Farm Bureau offers a full benefit package including medical, dental, vision, and 401K.

PM19

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

Compensation details: 33 Yearly Salary

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We're a Little Different Our mission is clear. We bring to life a healing ministry through our compassionate care and exceptional service. At Mercy, we believe in careers that match the unique gifts of unique individuals - careers that not only make the most of your skills and talents, but also your heart. Join us and discover why Modern Healthcare Magazine named us in its "Top 100 Places to Work." Overview: The Senior Content Specialist plays a key role in developing engaging, brand-aligned content across Mercy's marketing channels-including print, digital, broadcast, collateral, websites and more. This position leverages strong creative writing skills to craft clear and consistent messaging for both internal and external audiences, ensuring alignment with Mercy's brand voice and tone. Success in this role requires effective communication, active collaboration with other caregivers and the ability to manage multiple priorities and deadlines. All work should reflect and support Mercy's mission, vision and values. Qualifications:

• Education Requirements
  • Bachelor's degree in communications, English, Journalism or similar field.
  • Required software training as need to perform required job duties.
• Experience Requirements
  • 8+ years of professional copywriting experience required (agency or in-house creative team).
  • Experience working with a master brand and possess a portfolio of work that reflects it.
• Skill Requirements
  • Strong writing background with a firm understanding Associated Press (AP) style.
  • Experience with writing advertising copy and brand messaging.
  • Proven ability to work independently and collaborate with project owners, while juggling multiple projects and priorities.
  • Possesses a high degree of integrity and moral character.
  • Displays creativity, flexibility, risk-taking, teamwork and dependability.
  • Computer literacy with intermediate skills in Microsoft Word.
  • Experience using project management systems required.
  • Adobe Workfront experience a plus.

Responsibilities:

• High-Level Job Requirements:
  • Create informative and compelling branded content for Mercy's online and offline needs, including print, broadcast, collateral materials, websites and other initiatives.
  • Must be able to thrive in a deadline-oriented, fast-paced environment while juggling multiple projects.
  • Strong writing background with a firm understanding Associated Press (AP) style.
  • Portfolio demonstrating a range of work including digital, video, radio, print and web.
  • Embrace the fluidity of the healthcare industry and adapt to changes, recognizing that role variation will be necessary. Our department must lead through change.
• Essential Duties and Responsibilities:
  • Write and produce materials that support Mercy's strategic goals and brand culture.
  • Maintain the integrity of the brand identity program.
  • Serve as a team resource for consistent application of the brand and identity platform.
  • Provide guidance to content contributors in developing strategies and generating ideas for enhancing Mercy brand messaging.
  • Contribute to an environment, culture and team that supports Mercys goals.
  • Must be able to follow directions and make corrections efficiently.
  • Must possess meticulous attention to detail and have an uncanny gift for catching grammar and punctuation errors.
  • Supports the Director of Creative Services in project assistance as necessary.
  • Works closely with design team to implement changes in a timely manner.
  • Coordinate or oversee production of communications as needed.

We Offer Great Benefits: Day-one comprehensive health, vision and dental coverage, PTO, tuition reimbursement and employer-matched retirement funds are just a few of the great benefits offered to eligible co-workers, including those working 32 hours or more per pay period! We're bringing to life a healing ministry through compassionate care. At Mercy, our supportive community will be behind you every step of your day, especially the tough ones. You will have opportunities to pioneer new models of care and transform the health care experience through advanced technology and innovative procedures. We're expanding to help our communities grow. Join us and be a part of it all. What Makes You a Good Match for Mercy? Compassion and professionalism go hand-in-hand with us. Having a positive outlook and a strong sense of advocacy is in perfect step with our mission and vision. We're also collaborative and unafraid to do a little extra to deliver excellent care - that's just part of our commitment. If that sounds like a good fit for you, we encourage you to apply. EEO/AA/Minorities/Females/Disabled/Veterans

Description:

About Us:

Founded in 2008 DMA Industries, LLC (DMA) has quickly grown to become a trusted supplier to the North American Automotive Parts Aftermarket. DMA has a dynamic, performance-driven work culture that embodies the entrepreneurial spirit. teamwork, collaboration, and an unwavering standard of ethics.

Position Overview:

The Marketing & Digital Content Manager plays a key role in driving DMA's digital marketing efforts and enhancing its online presence. This position is responsible for developing and executing comprehensive digital marketing strategies that align with the company's business objectives, including lead generation, brand awareness, and customer acquisition. The Marketing & Digital Media Manager will manage the company's digital channels, content creation, and advertising campaigns while analyzing performance metrics to continuously optimize strategies. This hands-on role involves collaboration with internal teams and external partners, ensuring the brand message is consistently communicated across all digital platforms.

Note: This is an on-site position. No remote work option available.

Key Responsibilities:

1. Digital Marketing Strategy & Execution

• Develop and execute integrated digital marketing strategies to support lead generation, brand awareness, and customer acquisition goals.
• Manage all aspects of digital campaigns, ensuring that the strategies are aligned with business objectives and target audience needs.

2. Content Creation & Management

• Create and manage high-quality, engaging content across digital platforms (blog posts, social media updates, videos, infographics, etc.).
• Oversee content planning and execution, ensuring that all materials are on-brand and tailored to various digital channels.

3. Analytics & Performance Monitoring

• Use analytics tools to track and measure the performance of all digital marketing campaigns, ensuring continuous improvement.
• Analyze KPIs (Key Performance Indicators) such as website traffic, engagement rates, conversion metrics, and return on investment (ROI).
• Provide actionable insights and recommendations based on data to optimize future marketing campaigns.

4. Social Media & Online Advertising

• Manage the company's social media accounts, including content scheduling, engagement, and performance tracking.
• Oversee paid social media campaigns, including Facebook, LinkedIn, Instagram, etc., ensuring that budgets are adhered to and goals are met.
• Manage and execute online advertising campaigns across various platforms, such as Google Ads and display networks.

5. Collaboration & Cross-Functional Support

• Collaborate with internal teams, including Sales, Product Development, and Customer Service, to ensure consistency in messaging and alignment with company goals.
• Work with external vendors, agencies, and freelancers for specialized content creation, SEO/SEM, and digital advertising efforts.

6. Industry Trends & Innovation

• Stay up-to-date with the latest digital marketing trends, tools, and emerging technologies to drive innovation.
• Recommend and implement new tactics and channels that help maintain a competitive advantage in the market.

7. Brand Consistency & Customer Experience

• Ensure brand consistency across all digital platforms and marketing efforts.
• Develop strategies to enhance customer engagement and improve the overall digital experience for users.

8. Additional Responsibilities

• Perform all other duties as assigned.

Reporting Structure:

• Reports directly to the Chief Marketing & Revenue Officer.
• This position has several direct reports.

Requirements:

Key Requirements:

• Experience: Minimum of 5 years in digital marketing, content creation, and social media management, preferably in a B2B or technology-driven environment. Proven experience in developing and executing digital marketing strategies across multiple channels, including SEO, SEM, social media, and email marketing.
• Education: Bachelor's degree in Marketing, Communications, or a related field, or equivalent work experience. Advanced certifications in Digital Marketing (e.g., Google Analytics, Facebook Blueprint, HubSpot, etc.) are preferred.
• Skills: Must demonstrate strong analytical skills, with the ability to evaluate digital marketing performance metrics and use insights to optimize campaigns. Must possess excellent written and verbal communication skills in English, enabling them to craft engaging content and present complex ideas clearly to both technical and non-technical audiences. Must possess a creative mindset for generating fresh and innovative content that resonates with audiences across various digital platforms. Must have strong project management skills for managing multiple priorities and ensuring timely delivery of marketing initiatives in a fast-paced environment. Must be a collaborative team player, capable of working closely with cross-functional teams, such as Sales and Product Development, to ensure consistency in messaging and alignment with business goals. Proficiency in Microsoft Office (Excel, Word, PowerPoint) and experience with digital marketing platforms (Google Ads, Facebook Ads, etc.) are required. Familiarity with CMS tools (e.g., WordPress, HubSpot) and basic knowledge of HTML/CSS is a plus.
• Knowledge: Solid understanding of digital marketing channels such as SEO, SEM, email marketing, and social media. Familiarity with analytics tools (e.g., Google Analytics, social media insights) to track and optimize digital marketing campaigns. In-depth knowledge of social media platforms (LinkedIn, Facebook, Instagram, etc.) and their advertising ecosystems. Familiarity with digital advertising platforms such as Google Ads and Facebook Ads. Understanding of email marketing automation and customer relationship management (CRM) systems.
• Technology: Proficient with basic computer functions including email, Microsoft Office (Excel, Word, PowerPoint), and CRM tools. Experience with digital marketing platforms (Google Ads, LinkedIn Ads, HubSpot, etc.) and social media management tools (Hootsuite, Buffer, etc.). Familiarity with website management tools and basic HTML/CSS is a plus.

Physical Requirements:

This role is primarily office-based with occasional requirements related to content production, event support, or vendor collaboration.

• Mobility: Ability to move freely within an office environment and occasionally between office, production, or off-site locations for meetings, photo/video shoots, or event coordination.
• Standing and Walking: May be required for short periods during team meetings, presentations, trade show participation, or media production activities.
• Lifting and Carrying: Occasionally required to lift or transport marketing materials, trade show equipment, or content production gear weighing up to 25 pounds.
• Posture and Motion: Regular use of computer, keyboard, and mouse for extended periods. May involve occasional bending or reaching when handling marketing supplies or setting up digital equipment.
• Vision and Hearing: Must have adequate vision for reading, editing digital content, and designing layouts; hearing sufficient to participate in virtual and in-person meetings.
• Work Environment: Primarily a standard office setting with occasional exposure to off-site environments (e.g., trade shows, vendor locations, or production studios) which may involve moderate noise levels or travel.

Travel Requirements:

Occasional domestic travel may be required to attend trade shows, industry conferences, marketing events, or to coordinate with external vendors and agency partners. Estimated travel is less than 15% of the time.

FLSA Classification: Exempt

Equal Opportunity and Accommodation Statement:

DMA Industries, LLC is proud to be an Equal Opportunity Employer. We are committed to building a diverse and inclusive workplace where all employees are respected, valued, and empowered. We welcome applicants of all backgrounds and do not discriminate based on race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, protected veteran status, or any other characteristic protected by applicable federal, state, or local law. We also recognize the importance of accessibility and are committed to providing reasonable accommodations to individuals with disabilities throughout the hiring process and during employment. If you require assistance or accommodation at any stage of the application or employment process, please inform us so that we may support your needs appropriately.

Compensation details: 0 Yearly Salary

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About the Job

We are seeking an experienced content writer with a deep understanding of finance, stock markets, the economy, and investment strategies. This role will serve as a primary content creator for investment and market-related content, including blog posts, email marketing content, and other materials that support marketing objectives.

What You'll Do

• Write clear, concise, and engaging content tailored to our target audience, focusing on investment strategies, market trends, the economy, and financial analysis.

• Stay current on financial news, stock market trends, and investment strategies to ensure content is relevant and timely.

• Ensure consistency of brand voice, style, and tone across all content.

• Analyze content performance and suggest improvements based on key metrics.

• Develop and execute content that positions our company as a comprehensive financial solutions provider.

What You'll Bring to the Role

• B.A. in journalism, communications, English, marketing, PR, digital media, finance, or related field preferred.

• Minimum of 5 years of experience as a content writer, preferably in finance, stock market, or investment niche.

• Excellent research, writing, and editing skills.

• Ability to manage multiple projects and meet deadlines.

• A portfolio of published finance-related content is required.

• Understanding of financial products, trading platforms, and investment tools.

• Ability to adhere to brand voice, tone, and style requirements.

• Familiarity with content management systems (CMS) like WordPress or Drupal.

• Strong work ethic and ability to maintain high levels of output.

• Openness to receive feedback/constructive critiques as well as provide it.

• Strong interpersonal, analytical, and organizational skills.

• Ability to work in a team-oriented environment.

• Able to communicate difficult concepts and negotiate with others to adopt a different point of view.

Compensation Range:

Pay Range - Start:

$76,650.00

Pay Range - End:

$142,350.00

Geographic Specific Pay Structure:

195 - Structure 110: 84,350.00 USD - 156,650.00 USD 195 - Structure 115: 88,130.00 USD - 163,670.00 USD

We believe in fairness and transparency. It's why we share the salary range for most of our roles. However, final salaries are based on a number of factors, including the skills and experience of the candidate; the current market; location of the candidate; and other factors uncovered in the hiring process. The standard pay structure is listed but if you're living in California, New York City or other eligible location, geographic specific pay structures, compensation and benefits could be applicable, click here to learn more.

Grow your career with a best-in-class company that puts our clients' interests at the center of all we do. Get started now!

Northwestern Mutual is an equal opportunity employer who welcomes and encourages diversity in the workforce. We are committed to creating and maintaining an environment in which each employee can contribute creative ideas, seek challenges, assume leadership and continue to focus on meeting and exceeding business and personal objectives.

FIND YOUR FUTURE

We're excited about the potential people bring to Northwestern Mutual. You can grow your career here while enjoying first-class perks, benefits, and our commitment to a culture of belonging.

• Flexible work schedules
• Concierge service
• Comprehensive benefits
• Employee resource groups

PandoLogic. Category:Media,

Location: Irvine, CaliforniaJob Type: ContractCompensation Range: $32 - 38 per hourOur top telecommunications client is seeking a highly organized and proactive Marketing & Content Operations Specialist to join their dynamic Marketing and Content Operations department. This role will support both internal divisions and play a key part in driving the efficiency and success of cross-functional creative and editorial initiatives.As a pivotal member of the team, you will manage and prioritize inbound requests, coordinate creative services to support programming stunts and channel launches, and act as a liaison with partners to ensure timely and seamless content delivery. You'll work closely with editorial, programming, and marketing teams to uphold timelines, maintain operational excellence, and support the client's strategic content priorities.Responsibilities:Triage, track, and prioritize a high volume of inbound marketing and creative requests across departments.Serve as the day-to-day point of contact for partner communications and outreach, ensuring alignment on timelines and creative deliverables.Collaborate with cross-functional stakeholders to support the execution of programming stunts, channel launches, and promotional events.Monitor and manage deadlines, ensuring smooth workflows and on-time content delivery.Assist in the operational execution of editorial priorities, ensuring creative output aligns with broader business goals.Leverage content delivery systems (e.g., Aspera, AWS S3, FTP) to facilitate timely and accurate content transfers.Qualifications:1-2 years of experience in marketing operations, content coordination, or project management, ideally within media or entertainment.Proven ability to prioritize, organize, and manage multiple deadlines in a fast-paced environment.Strong written and verbal communication skills with a background in creative writing or editorial work preferred.Experience in partner relations or account management with an emphasis on delivering excellent service and maintaining strong relationships.Familiarity with manual content delivery tools such as Aspera, AWS S3, and FTP systems.Self-starter with a detail-oriented mindset, excellent interpersonal skills, and a collaborative spirit.JOBID: Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.At Cella, a randstad digital company, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please contact offered to a successful candidate will be based on several factors including the candidate's education, work experience, work location, specific job duties, certifications, etc. In addition, Cella by randstad digital offers a comprehensive benefits package, including: medical, prescription, dental, vision, AD&D, and life insurance offerings, short-term disability, and a 401K plan (all benefits are based on eligibility). This posting is open for thirty (30) days.PandoLogic. Category:General, Location:Irvine, CA-92617