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About Habilelabs :

Headquartered in Pinkcity, Habilelabs is an innovative IT company uniting over 150 designers and engineers across India. They specialize in software development, web and mobile app development, UI/UX design, cloud solutions, data analytics, and IT consulting. Habilelabs takes pride in their client-centric approach, delivering tailored solutions to drive digital transformation and exceed client expectations. With a vibrant work environment, they foster creativity, teamwork, and continuous learning.

Reach out at - habilelabs.io

Technical Content Writer/Senior Brand Communication specialist

Job Summary :

We are seeking a skilled Senior Copy Content Writer to join our dynamic marketing team. As a Senior Content Writer, you will be responsible for producing high-quality content that engages our target audience and drives leads. The ideal candidate should have a strong background in creating technical content for the IT industry, including blog posts, articles, whitepapers, case studies, website copy, and more. You will collaborate closely with the marketing team, subject matter experts, and other stakeholders to ensure content accuracy, relevance, and effectiveness.

Responsibilities :

- Research, write, edit, and proofread content for various channels including websites, blogs, social media, and marketing collateral.

- Develop content that aligns with the company's brand voice, style, and tone.

- Create compelling and engaging content that attracts and converts target audiences.

- Collaborate with designers, marketing, and other teams to deliver effective content strategies and campaigns.

- Conduct keyword research and optimize content for SEO.

- Stay updated on industry trends and incorporate best practices in content writing.

- Manage and prioritize multiple projects to meet deadlines.

- Edit and improve content created by other team members or stakeholders.

Requirements :

- Bachelor's degree in English, Journalism, Communications, Marketing, Engineering or a related field.

- Proven 3+ experience as a Technical Content Writer or similar role in the IT industry.

- Exceptional writing, editing, and proofreading skills.

- Experience with technical writing or creating content for software products/services.

- Knowledge of HTML and basic understanding of web design principles.

- Understanding of analytics tools and metrics to track content performance.

- Ability to work independently and as part of a team.

- Familiarity with content management systems (CMS) and publishing tools.

- Portfolio of published articles or other content pieces demonstrating strong writing and editing abilities.

CTC - 4 to 6 LPA

The ideal candidate will have a strong background in creating high-quality content tailored to a Native American technical decision-maker audience and internal communications. This role requires a deep understanding of payments, banking, fintech trends, technologies, and business needs, along with the ability to craft compelling narratives that engage and inform our target audience.

The ideal candidate will have a solid IT/Software background, ensuring a deep understanding of complex technical concepts and their effective representation.

Responsibilities

• Research, write, edit, and proofread a variety of content, including:
• Blog posts, articles, and whitepapers
• Case studies and website copy
• Social media posts and marketing materials
• Internal communications, including leadership emails and corporate announcements
• Develop content strategies aligned with business goals and audience insights.
• Translate complex technical concepts into clear, engaging, and accessible content.
• Collaborate with product managers, developers, Presales, CoE and marketing teams to ensure accuracy and alignment with business messaging.
• Optimize content for SEO and audience engagement.
• Ensure consistency in tone, style, and brand voice across all content.

Required Skills & Qualifications:

• Proven experience as a content writer, preferably in the fintech industry.
• Strong understanding of fintech solutions, including payments, digital banking, and financial infrastructure.
• Experience writing for a Native American technical decision-maker audience.
• Experience with internal communications, including drafting executive communications.
• Excellent research skills and ability to translate complex information into clear, engaging content.
• Familiarity with SEO best practices and content performance metrics.
• Strong attention to detail and ability to meet tight deadlines.

Job Title: Content Writer

Location: Pune

Experience: 1-2 Years

Employment Type: Full-Time

About the Role and company

We're looking for a versatile Content Writer to join our team at Tru Performance, a strategy and technology consulting firm driving innovation through AI and digital transformation. In this role, you'll support in-house brand communication by creating impactful content across digital platforms, with a focus on AI, tech, and innovation that aligns with our brand and marketing objectives.

Key Responsibilities

• Write engaging blog posts, social media content, and campaign copy
• Research industry trends to generate timely, relevant content
• Collaborate with multiple internal teams including design, marketing, and leadership
• Align content with business goals and brand voice
• Repurpose and adapt content across platforms (website, LinkedIn, social media)
• Contribute to Director-led initiatives and company-wide content strategies

Requirements

• 1-2 Years of experience in content writing
• Strong research, writing, and content structuring skills
• Interest in technology, branding, and digital storytelling
• Ability to work independently and as part of a collaborative team
• Eagerness to learn and grow in a dynamic environment

Why Join Us

• Creative ownership and strong learning curve
• Shape the voice of a growing tech-forward brand
• Collaborate with leadership and multiple departments
• Opportunity to grow into digital strategy, client communication, or senior content roles
• Contribute to high-visibility content initiatives, including Director and company communications