POSITION TITLE: Copywriter Lead
Location: Hyderabad
Reports to: Director, RD Marketing Services Hub
OVERVIEW
At Randstad Digital, we strive to deliver a memorable service experience with every touchpoint and have been recognized for multiple consecutive years by making our customers promoters of our business. As the Copy Lead you will manage a team of initially 2-3 team members. You and your team will be responsible for crafting compelling and engaging copy for a variety of media, including thought leadership, blogs, web, email campaigns, and more. The ideal candidate will have a passion for storytelling, brand consistency, and the ability to create persuasive content that resonates with our target audience.
The Lead should be a content business expert who possesses deep knowledge and skills in leveraging content as a core driver for business growth, revenue generation, and achieving strategic objectives.
LEADERSHIP RESPONSIBILITIES
Support recruiting, interviewing, onboarding, and training of new team members
Coach, mentor, and develop team members, including proactively addressing team members' performance issues and providing appropriate feedback
Partner with Marketing Business Partners to design and execute content strategies to support the Randstad Digital businesses across 10 countries and five industries.
Provide feedback on direct reports' work and coach team members to deliver on-brand, on-brief content
Support the delivery of projects against agreed-upon timelines
Regularly and proactively monitor workflow to instill a mindset of continuous improvement and ensure potential issues are identified prior to impacting clients
Serve as the initial point of escalation for team members and business stakeholders
Ensure stakeholder satisfaction at all times through seeking continuous feedback
Develop and lead the implementation of best practices, including processes, guidelines, workflows, and procedures, and monitor to ensure they are followed
Communicate relevant information to the team, including remaining current on all corporate policies and procedures to ensure team compliance
Encourage a positive, nurturing, and professional culture that values and is committed to excellence and continuous improvement
RESPONSIBILITIES
Interpret creative briefs to develop content, ensure all written materials are on-brand, consistent in terms of style, quality and tone of voice
Write original copy and edit content for a range of marketing and communications materials
Partner with the Content Specialist, from concept development to delivery of final project(s), in order to maximize the impact of each marketing message
Ensure accuracy in all written materials. Review and edit copy for grammar, punctuation, and style
Revise copy based on feedback
Adapt writing style to suit different media, target audiences, and marketing goals
Stay current with industry best practices and emerging trends in copywriting
SKILLS
Strong understanding of the B2B content lifecycle and buyer journey, with experience mapping and executing end-to-end content strategies that support lead generation, nurture, and conversion.
Demonstrated ability to develop distinct strategies for both business content (e.g., case studies, solution overviews) and thought leadership (e.g., whitepapers, POVs) - and determine when and how they intersect or remain separate.
Copywriting experience for print and digital mediums
Strong command of the English language, including excellent verbal and written communication skills
Organized and able to develop copy to achieve goals
Skilled at both long-form content creation and real-time (immediate) content creation
Advanced eye for editing and proofreading, including stylistic choices, brevity, readability and accuracy; expertise in AP style
Ability to work independently or collaboratively with a team to meet deadlines
Proven ability to partner cross-functionally with sales, product, communications, and external agencies to deliver cohesive content strategies.
Working knowledge of SEO and digital distribution strategies to maximize content reach and discoverability.
EXPERIENCE REQUIRED
Bachelor's degree required, preferably in journalism, communications, marketing or related field
5-10+ years of professional-level copywriting experience required.
3+ years of team leadership experience
Portfolio of work showcasing a diverse range of writing samples in a variety of formats required.
External agency experience desired.
In-house agency / corporate experience preferred
