Life tastes better with ice cream With 19.000 expert ice cream colleagues and iconic brands like Wall's, Cornetto and Ben & Jerry's, loved in 76 countries, we are the world's largest Ice Cream company leading the industry.
We create iconic ice cream brands that are part of everyday life, bringing moments of joy to millions of people around the world. Everybody loves ice cream. And as the world's biggest pure‑play ice cream company, we have the scale and ambition to make a real difference.
What truly sets us apart is how we work.
We move fast and keep things simple. We turn ideas into action, trust people to take ownership, and work as one team to win together with integrity. Our culture is high‑performance, collaborative and focused on getting things done.
We're curious and ready for what's next. We embrace digital, use data to make better decisions, and keep learning, including how AI can help us work smarter and serve consumers better.
The Role: Popsicle and Good Humor are two of the oldest, most beloved brands in the ice cream category. From fun co‑branded flavor partnerships like SpongeBob, Spiderman, and Bluey to classics like Strawberry Shortcake and Creamsicle, these brands appeal to consumers from age 6 to 96!
Ice Cream is a category with complete interdependency between supply chain, customer development, finance, and marketing. As the Refreshment Adventure cluster lead, this role will have the unique opportunity to lead a small portfolio of brands and make resource allocation and prioritization decisions across both Popsicle & Good Humor.
The ideal candidate will drive the business forward with out-of-the-box ideas, strong leadership of the cross‑functional team, and by challenging the status quo to get things done more efficiently. In this role, you will oversee all aspects of demand creation including paid, owned, and earned tactics, forecasting, and customer engagement for the Popsicle and Good Humor businesses. The person who will be successful in this position is motivated, engaged, and passionate about taking on significant responsibility while delivering business growth.
Popsicle & Good Humor are local brands, so close and collaborative work across innovation, operations, finance, and customer development is a must. Only as a team will we accomplish what we need to in the face of some of the strongest competitive intensity in the category. This will be a rewarding position where results are immediate, visible, and impactful in the marketplace.
What You'll Be Responsible For: As the Refreshment Adventure Brand Manager on the Ice Cream Operations team, this role is responsible for the day‑to‑day management of Popsicle and Good Humor. Working directly with our cross‑functional teams, this role will have the opportunity to craft and execute winning strategies in the marketplace. Candidates require confidence to lead internal and external teams, a bias for action, and an ability to manage and navigate through a complex system.
Key Responsibilities: Leverage analytical skills to lead the business forecasting process and inform strategic decision-making
Manage the marketing budget and P&L to maximize growth and profitability
Work with the Channel & Customer Strategy team to make pricing and promotional recommendations
Assist in the development and execution of brand plans to deliver growth and profit targets, including launching innovation and strengthening the core business
Translate consumer insights into effective demand creation plans including earned, social, digital, and shopper marketing channels
Partner with Customer and Channel Strategy teams to land new innovations and retailer‑specific activations
Develop a deep understanding of the competitive and customer environment, including market share analysis, category performance, and consumer trends
Develop annual and long‑range brand plans that support sustainable growth
Prepare and interpret market research analysis, analyze and forecast business results, and identify opportunities for growth
Lead cross‑functional teams to execute business priorities and key initiatives successfully
Collaborate closely with innovation, operations, finance, supply chain, customer development, and agency partners to deliver business objectives
We're Looking For Someone Who: BA/BS degree required; MBA desired
3-5 years of experience in Brand Marketing, preferably within Consumer Packaged Goods (CPG)
Ability to operate effectively in a less structured environment
Strong interpersonal and communication skills
Analytic capability to manage and forecast volume, address business issues, identify business opportunities, and make strategic recommendations
Creativity in problem solving and communications development
Strong analytical and financial management skills
Clear demonstration of successful, consistent delivery to the business
Clear demonstration of project management and leadership skills
Experience and abi
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