Responsibilities / TasksStrategic Leadership & Platform OwnershipDefine and drive GEA's global Marketing Automation strategy, roadmap and operating model in close partnership with Divisional Marketing and aligned with the Sales Excellence strategyAct as the global business owner of GEA's Marketing Automation platform and lead its rollout, adoption and continuous optimizationLeverage automation, data and AI to enhance customer engagement, demand generation and commercial effectivenessGovernance, Standards & Demand GenerationEstablish global governance, standards and best practices across lead management, segmentation, scoring, nurturing, campaign execution, data quality and reportingEnsure seamless integration with CRM and the broader digital ecosystemBalance global standards with divisional and market-specific requirementsEnable scalable customer journeys and strengthen Marketing-to-Sales handover and pipeline generationDivisional Partnership, Adoption & PerformanceServe as the strategic partner for Divisional Marketing teamsSupport Divisions in planning, launching and optimizing demand generation campaigns and automated customer journeysProvide playbooks, training and consulting to drive adoption and business valueFoster a global community to share best practices and scale successful use cases across GEADefine KPI frameworks, reporting and dashboards to measure adoption, engagement, lead quality and pipeline impactLead stakeholder alignment and change management across Marketing, Sales, IT, Data and BusinessYour Profile / Qualifications7+ years of experience in Marketing Automation, Demand Generation or Digital MarketingProven experience with leading Marketing Automation platformsStrong digital marketing background in an international, matrix organization, B2B background is a plusTrack record in driving governance, process excellence, technology adoption and organizational changeStrong analytical, stakeholder management and change leadership skillsFluent in English; German is a plusWhat we offer:Work in a supportive, appreciative, and international teamA modern work environmentA wide range of personal and professional training and development opportunities to support your careerCompany pension scheme and accident insurance30 vacation days per year plus December 24th & 31st offEmployee benefits such as discounts on gym memberships, language courses, etc.Subsidized job bike schemeGood public transport connections with travel allowanceOne additional day off for volunteeringGlobal bonus programDid we spark your interest?Then please click apply above to access our guided application process.SummaryLocation: DüsseldorfType: Full time
