Head of Demand Generation (m/f/x)
Department: Marketing & Communications
Employment Type: Permanent - Full Time
Location: München
Description
The Head of Demand Generation (m/f/x) will architect and scale the global demand engine for osapiens, driving predictable and capital-efficient pipeline growth across product families focused on Sustainability, Transparency, and Operational Efficiency.
This leader is accountable for pipeline creation and acquisition efficiency. While direct ownership of Marketing Operations, Website, and Field Marketing may evolve over time, this role is responsible for integrating these functions into a cohesive, high-performing revenue engine.
Less than absolute ownership. More than advisory influence. Clear accountability for pipeline outcomes. This is not a campaign management role — you engineer revenue systems.
Why This Role Exists
As osapiens scales internationally, demand must evolve from activity-based marketing to engineered revenue systems. We must:
Improve pipeline predictability
Reduce cost per SQL
Strengthen enterprise account penetration
Integrate digital, regional, and sales-led motions
Increase ROI transparency across spend
Replace manual execution with AI-native workflows across every demand channel
Move from campaign-as-project to signal-triggered, self-optimizing orchestration
Key Responsibilities
1. Pipeline Strategy & Accountability
Own quarterly and annual pipeline targets in partnership with Sales
Reverse-engineer revenue targets into rigorous demand models: ACV assumptions, conversion rates, channel mix, velocity — and defend them with data
Drive measurable marketing-sourced and influenced revenue
Establish disciplined budget allocation
Run attribution that is production-ready from day one — not perpetually preliminary
2. Performance & Growth Marketing (Direct Ownership)
Lead paid acquisition, ABM, and digital growth programs
Drive experimentation and conversion optimization
Improve CPL, SQL conversion, and CAC efficiency
Manage and optimize demand budget allocation
Deploy AI agents to continuously monitor market intent signals — from technographic triggers to buying behavior — and translate them into automated, personalized outreach at scale
3. AI-Native Demand Generation (Direct Ownership)
Personally architect AI-enabled workflows across paid acquisition, ABM, outbound, and content — not delegate, build
Translate hands‑on fluency with Clay, Apollo, LLMs, and AI agents into operationalized, repeatable systems
Co‑design AI‑augmented prospecting workflows with the SDR/BDR organization — from signal detection to personalized outreach at scale
Drive continuous experimentation across CPL, SQL conversion, and CAC — test, learn, compound.
4. Website & Conversion Strategy (Shared Accountability)
Define website conversion strategy and optimization roadmap
Partner with Product Marketing on messaging alignment
Establish CRO testing framework and performance benchmarks
5. Field & Enterprise Marketing (Strategic Integration)
Align enterprise events and regional programs to pipeline goals
Integrate digital and field strategies for account penetration
Partner with Sales on territory activation
6. Marketing Operations & Attribution (Operational Integration)
Define attribution philosophy and reporting standards
Partner with Marketing Ops on CRM integrity and data hygiene
Drive ROI transparency and forecasting visibility
7. Team Leadership & Scale
Build and lead a high-performance demand organization
Establish KPI rigor and accountability culture
Model AI‑first ways of working — and hold the team to the same standard
Prepare the function for international growth
Success Metrics (12–18 Months)
25–40% YoY pipeline growth
Reduced cost per SQL
Improved full-funnel visibility
Strong Sales–Marketing alignment
Repeatable enterprise demand programs
At least 3 AI-native workflows in production across demand channels
SDR/BDR outbound meaningfully augmented by AI-enabled systems
Skills, Knowledge and Expertise
12+ years in B2B SaaS Demand Generation
Proven pipeline growth leadership
Proven ability to build rigorous demand math models from revenue target to channel plan - architected and defended, not sketched
Hands‑on AI fluency: you have personally designed and deployed AI workflows in campaign execution, audience targeting, and outbound - and can walk through exactly what you built, why, and what it produced
Experience operationalizing AI with SDR/BDR teams - built the systems, not philosophically supported the idea
Experience managing multi-million euro demand budgets
Strong analytics and performance marketing expertise
Enterprise SaaS experience
Ability to lead across matrixed organizations
Agentic mindset: given constraints, you know where AI multiplies scope - and you act on it
Benefits
A purpose-driven mission tackling complex sustainability challenges whilst working alongside global industry pioneers
Room for creativity through collaborative teamwork and an open communication culture
Flexibility and team bonding with our hybrid work options
Fuel for your growth journey, both personally and professionally
Sustainable mobility options, promoting eco-friendly commuting solutions
Fun team events and outings with our global teams
Inspiring workspaces in Mannheim, Munich and beyond
#J-18808-Ljbffr
