Elstree, HertfordshireCan you take a technically complex product and make the market understand exactly why it should buy it?That’s the challenge here.I’m recruiting a Senior Product Marketing Manager for an established international manufacturer operating across highly technical B2B markets.This is not a broad “Head of Marketing” role and it isn’t about simply running campaigns.The majority of your time will be spent much closer to Product, Sales and the customer:Defining product positioning, messaging and value propositionsTranslating technical features into compelling commercial benefitsCreating battlecards, pitch decks, product guides and sales enablement toolsBuilding a structured view of competitors, pricing, strengths and weaknessesHelping sales teams and international channel partners win more businessDeveloping propositions for new sectors and international marketsLeading the go-to-market activity around new product launchesTurning customer, dealer and lost-deal insight into commercial actionYou’ll also have ownership across areas such as trade PR, LinkedIn, industry content and exhibitions - but product marketing and commercial growth are at the heart of this role.I’m particularly interested in speaking with people from technical B2B, engineering, manufacturing, electronics, telecoms, industrial technology or similarly complex product environments.Experience working with dealers, distributors or channel partners would be a major advantage.The business operates internationally, designs and manufactures its own products and has been established for more than 30 years.It’s also employee-owned, giving people within the business the opportunity to share in the long-term value they help create.You’ll be joining in a senior, highly visible position with direct exposure to the leadership team and genuine scope to influence how the business goes to market.
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