PCS Edventures | Boise, Idaho | Full-time
Starting base salary: $Reports to: Director of Sales
Help educators discover what hands-on learning can do.
We’re looking for a Marketing Manager who can turn compelling products into effective campaigns—and turn campaign results into better decisions.
You’ll lead the daily work of a small marketing team, coordinate contractors and agencies, and personally execute campaigns across email, paid search, websites, webinars, and events. Your work will support PCS Edventures and Drone Pathways, helping educators discover our products, understand their value, and take the next step toward purchase.
This role offers meaningful ownership and close collaboration with Sales, Product Development, IT, and company leadership. You’ll help set priorities, keep work moving, and show how marketing contributes to growth.
Build campaigns that create sales opportunities
Develop a practical marketing plan and campaign calendar aligned with product priorities, education purchasing cycles, and sales goals.
Create audience-specific messaging and offers, including curriculum samples, demonstrations, educator resources, and customer stories.
Support repeat purchases, program expansion, and re-engagement of existing customers.
Partner with Sales to define qualified leads, improve handoffs, and use customer feedback to refine campaigns.
Put HubSpot and marketing data to work
Build and maintain HubSpot emails, workflows, segmented lists, forms, landing pages, and campaign reports.
Test lead capture and routing, monitor performance, and resolve issues with Sales and IT.
Maintain accurate contact data, useful nurture programs, and clear campaign documentation.
Improve advertising and website performance
Manage Google Ads campaigns and agency relationships within an approved budget.
Evaluate targeting, messaging, spending, conversion tracking, and lead quality.
Test campaign and website improvements, applying findings to future work.
Coordinate SEO and explore opportunities to improve discovery through AI-assisted search.
Set priorities, assign responsibilities, and provide clear feedback to marketing staff and contractors.
Manage projects from initial brief through launch, follow-up, and evaluation.
Maintain consistent messaging and quality across digital content, catalogs, sales materials, and event promotions.
raise risks early and recommend solutions.
4+ years of experience
in B2B marketing, digital marketing, or demand generation, including ownership of campaigns from planning through results.
~2+ years of hands-on HubSpot Marketing Hub experience
, including email, workflows, segmentation, forms, landing pages, and reporting.
~ Experience generating qualified leads and using data to improve campaign performance.
~ Experience managing paid search campaigns or working directly with an advertising agency.
~ Experience leading staff, contractors, or cross-functional projects.
~ Working knowledge of SEO, website content management, Google Analytics 4, and Google Search Console.
~ Strong writing, project management, and communication skills.
~ The ability to balance planning and analysis with personally getting work done.
Experience that would help
Marketing education products, curriculum, or services to schools and districts.
Direct people management and coaching.
Webinar and conference marketing, customer lifecycle campaigns, or website conversion testing.
Relevant HubSpot or Google certifications.
You ask thoughtful questions, investigate why performance changes, and turn findings into action. You understand that useful marketing connects customer needs with business results. Success will include stronger qualified leads and sales opportunities, improved campaign conversion, effective use of the marketing budget, and consistent delivery of high-quality work.
Apply via email. Send your resume and cover letter to brett@edventures.com We’d love to hear about a campaign you owned, what you learned from its results, and how you used those lessons to improve performance.
