About the Job

Own product marketing execution across the full RTA Fleet360 portfolio within RTA's broader marketing strategy Serve as the hub between Product, Sales, Marketing, Customer Success, and Support Conduct customer, market, product-usage, and competitor research to identify trends and opportunities Refine product positioning and messaging across teams Audit and update website content for consistent product messaging Develop positioning and messaging for RTA partnerships and integrations Develop and publish product demo videos, workflow videos, imagery, and other product-marketing assets Own go-to-market execution for RTA products and features Define launch success measures with Product Project manage product launches, marketing strategy, tactics, deliverables, owners, timelines, and expectations Prepare Sales, Customer Success, Support, and Marketing for launches with positioning, messaging, training, and tools Own the expansion/upsell pipeline plan and quarterback campaigns with Demand Generation and in-product motions Develop Sales and Customer Success enablement content, including feature pages, battlecards, talk tracks, buyer enablement, and launch materials Drive awareness and activation of underused and retention-correlated features through release communications, in-app messaging, and usage-data-targeted adoption campaigns Track product adoption by customer accounts and users Own value-reinforcing customer lifecycle communications across onboarding, nurture, product updates, and renewal support Build and scale customer proof programs, including case studies, testimonials, reviews, references, and advisory boards Support user conferences, webinars, roadshows, training, and certification content Address Sales and Customer Success feedback and fill buyer and customer journey gaps Manage and track asset usage, message delivery, internal confidence, and market response Conduct customer interviews and qualitative research Partner with Sales on win/loss insights Deliver continuous competitive intelligence Use product-usage, customer, CRM, and campaign data to identify adoption opportunities, validate messaging, target segments, and measure results Report to the Sr Manager, Marketing Requirements 10+ years of Product Marketing experience Required experience in GovTech or Fleet Management SaaS Demonstrated experience owning product and feature launches from go-to-market planning through organizational readiness and market execution Hands-on experience conducting customer interviews and translating customer insight into positioning, messaging, campaigns, and enablement Experience driving or quarterbacking expansion/upsell pipeline programs in partnership with Demand Generation, Sales, Customer Success, and Product Strong analytical skills and experience using customer, product-usage, CRM, and market data to inform decisions and measure adoption and impact Proficiency with CRM platforms such as HubSpot Proficiency with call-recording/conversation-intelligence tools such as Gong Proficiency with project-management tools such as Asana or comparable platforms Exceptional written and verbal communication skills Ability to turn complex product capabilities into clear, differentiated stories for multiple audiences Proven ability to influence and drive cross-functional work without direct authority No degree requirement; relevant experience and demonstrated capability matter most Ability to sit or stand for extended periods Ability to work at a computer for prolonged periods Ability to travel approximately 15-20% based on business needs Must not require student visa sponsorship; RTA cannot provide sponsorship Employment may be contingent upon successful completion of a background check and other pre-employment screenings Core Competencies Demonstrates extensive experience in Product Marketing, particularly within GovTech or Fleet Management SaaS, with a strong focus on go-to-market execution, customer insights, and cross-functional collaboration. Proficient in leveraging data analytics to inform marketing strategies and drive product adoption. Highest-signal resume keywords 10+ Years Of Product Marketing Experience GovTech Or Fleet Management SaaS Experience Go-To-Market Planning And Execution CRM Proficiency (HubSpot) Project Management Tools Proficiency (Asana) Hard Skills Product Launch Management Customer Insight Translation Market Research Data Analysis Campaign Development Soft Skills Exceptional Written And Verbal Communication Influencing Cross-Functional Teams Analytical Thinking Industry Keywords Product Marketing Go-To-Market Strategy Customer Success Demand Generation Competitive Intelligence Tools & Technologies CRM Platforms Call-Recording Tools (Gong) Project-Management Tools (Asana) #J-18808-Ljbffr