• Own the end-to-end creative strategy and execution of complex B2C email campaigns.
• Establish the creative vision for campaigns based on business objectives, brand strategy, and customer needs.
• Personally design sophisticated, responsive email experiences using Figma or a comparable design platform.
• Lead creative development from intake and concepting through stakeholder feedback, approval, production, and launch.
• Write, refine, and approve persuasive email content, including subject lines, headlines, body copy, and calls to action.
• Ensure flawless grammar, tone, accuracy, brand consistency, and message clarity across campaign materials.
• Present creative concepts and executive-ready rationales to senior stakeholders.
• Influence, negotiate, and resolve conflicting feedback while protecting campaign objectives and customer experience.
• Partner with creative, marketing, program, and operational leaders to align campaigns with broader strategic direction.
• Ensure creative designs are technically practical and can be successfully delivered through the email platform.
• Establish and champion best practices for visual hierarchy, accessibility, responsiveness, and user-centered email design.
• Use performance data and experimentation results to guide creative decisions and improve campaign effectiveness.
• Lead creative testing involving messaging, layouts, visual treatments, subject lines, and calls to action.
• Document strategic rationale, design decisions, feedback, and iterative improvements.
• Develop or improve email templates, standards, documentation, and reusable creative systems.
• Manage multiple high-visibility campaigns and competing priorities with minimal oversight.
• Identify creative or operational risks early and develop solutions that keep campaigns moving.
• Provide creative guidance, feedback, or mentorship to other designers and marketing partners.
• Promote continuous improvement across the broader email creative program.
Requirements
8–10+ years of experience in email marketing, digital design, integrated marketing, advertising, or a related creative discipline.
Advanced hands-on proficiency with Figma or a comparable UI/UX or digital-design platform.
Extensive experience designing and leading B2C email campaigns.
Demonstrated ownership of the complete email creative lifecycle.
Strong portfolio showing sophisticated visual design and clear personal ownership.
Expert understanding of email-marketing strategy, creative best practices, and customer-engagement principles.
Exceptional copywriting, editing, and proofreading skills.
Ability to connect visual design and messaging to broader campaign and business objectives.
Experience presenting creative work and recommendations to senior stakeholders.
Ability to influence decisions, negotiate feedback, and defend creative rationale.
Strong understanding of brand strategy and user-centered design principles.
Experience using campaign metrics and experimentation results to drive creative improvements.
Ability to independently manage multiple complex or high-visibility campaigns.
Strong project-management, stakeholder-management, and communication skills.
Experience establishing or improving creative standards, templates, and processes.
Ability to operate effectively in a fast-paced, ambiguous, and highly collaborative environment.
Core Competencies
Demonstrates expertise in B2C email marketing and digital design, with a strong focus on creative strategy, execution, and performance optimization. Proficient in using Figma for designing responsive email experiences and skilled in copywriting and stakeholder management.
Highest-signal resume keywords
B2C Email Campaign Management
Figma Proficiency
Email Marketing Strategy
Copywriting and Editing
Project Management
ATS Optimization Keywords
Hard Skills
Email Marketing
Digital Design
Creative Strategy
Visual Design
User-Centered Design
Email Content Creation
Campaign Metrics Analysis
Creative Standards Development
Email Template Design
Stakeholder Presentation
Soft Skills
Communication
Influencing
Negotiation
Mentorship
Problem-Solving
Industry Keywords
B2C Marketing
Integrated Marketing
Advertising
Customer Engagement
Brand Strategy
Tools & Technologies
Figma
Email Platforms
Digital Design Tools
Campaign Management Software
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