Senior Product Marketing Manager
Department: Marketing
Employment Type: Permanent - Full Time
Location: London
Reporting To: Head of Marketing & Planning
Description
Own the go‑to‑market product strategy for a newly unified proposition built through acquisition and innovation.
An exciting opportunity to step-up into a Senior Product Marketing role.
Role Overview:
This is a rare opportunity to shape a newly consolidated platform at a pivotal moment in its evolution.
Following a series of strategic acquisitions, Defaqto is bringing together multiple adviser technology products into one unified proposition: Defaqto Unity. This is a highly strategic role where you’ll influence senior stakeholders, align cross‑functional teams, and help shape both the Unity proposition and the broader Defaqto brand.
We are offering this role to be based in either London or Haddenham (you may see the same role advertised separately for Haddenham).
What you’ll do
As Senior Product Marketing Manager, you’ll own the end‑to‑end go‑to‑market strategy — defining how we position the platform, who we target, and how we launch and scale it. You’ll play a central role in transforming complexity into clarity, creating a cohesive narrative from multiple products, brands and stakeholder perspectives.
Proposition strategy and positioning
Define the positioning, value proposition and messaging framework for Defaqto Unity
Translate a complex, multi‑product proposition into a simple, compelling market story
Establish Ideal Customer Profiles (ICP), segmentation, personas and key use cases
Analyse the competitive landscape to ensure clear differentiation in the adviser technology market
Own the go‑to‑market strategy, including launch phasing, channels and success metrics
Partner with sales and customer success to develop impactful enablement materials
Track performance post‑launch and continuously refine approach based on insight and feedback
Lead the consolidation and rebranding of acquired products into a unified brand architecture
Ensure consistency across product messaging, digital platforms and customer touchpoints
Contribute to the evolution of the Defaqto master brand as the Unity proposition grows
Act as the senior marketing voice for the adviser proposition
Build strong relationships across product, sales, and leadership teams
Provide strategic direction and guidance to the wider marketing function on Unity‑related activity
What you’ll need to succeed:
Qualifications / Training
Degree in Marketing, Communications or a related field (or equivalent experience)
Strong understanding of B2B SaaS go‑to‑market strategy
Knowledge of positioning, segmentation and proposition development
Familiarity with the UK financial adviser market is advantageous
Understanding of brand architecture and multi‑product environments
Ability to develop positioning and messaging from first principles
Excellent written and verbal communication
Strong stakeholder management and influencing skills
Highly structured thinker, comfortable managing complex programmes
7+ years’ experience in product marketing or a similar strategic marketing role
Proven track record of leading go‑to‑market strategy for complex propositions or product launches
Experience of working across multiple products, particularly in post‑acquisition environments
Exposure to brand development or rebranding initiatives
Highly autonomous and proactive
Comfortable operating in ambiguity and making decisions with incomplete information
Able to balance strategic thinking with hands‑on delivery
Collaborative mindset with the confidence to challenge and influence
Aligned to our values: Think Big, Be Bold, Own It, Team Up and Be A Star
Important to know:
Location: This is a hybrid working role from our London office. You’ll working from the office with colleagues 2 to 3 times a week with occasional visits to our Haddenham office.
Right to Work: Applicants must already hold a legal right to work in the UK without time restrictions and without the need for future sponsorship. We are unable to provide Skilled Worker visa sponsorship.
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