Job TitleSEO Content SpecialistJob Description SummaryJob DescriptionSEO Content SpecialistLocation
The experience expected from applicants, as well as additional skills and qualifications needed for this job are listed below.
- Open to anywhere in the UKThe SEO Content Specialist will support Cushman & Wakefield’s global Digital Marketing, Communications & Research Technology organisation by improving the organic visibility of our content and applying AI-assisted methods to how we optimise it.
You will run ongoing, in-depth content audits to find performance decay and topical gaps, keeping our digital library high-performing and relevant.
You will work closely with Global SEO, Digital Web, Content and Research stakeholders to make sure our insights can be found across 60+ markets.This role suits someone who combines strong content judgement with a good grasp of how search and AI-powered platforms surface information, and who is keen to use AI tools to work faster and smarter.Key Responsibilities:Run comprehensive, ongoing content audits to identify performance decay, topical gaps, and opportunities to consolidate, refresh or retire contentOptimise on-page elements, including titles, metadata, structure and internal linking, in line with global SEO standardsTurn complex commercial real estate research and thought leadership into content that is clear, well structured and easy for search engines and AI platforms to find and interpretSupport regional stakeholders with SEO requests, content recommendations and detailed performance reportingUse AI tools to support content enhancement, idea generation and metadata creationHelp refine and document AI-assisted workflows that make content optimisation more efficient and scalableApply responsible AI practices, ensuring all AI-supported content meets brand standards and search engine quality guidelinesPartner with Content, Communications, UX and development teams to advance our global organic search strategyFlag content that attracts links, media coverage or mentions, and advise Communications on how to optimise it for searchBuild and maintain performance dashboards and reports, sharing clear insights with stakeholdersSkills & Experience:4+ years of hands-on SEO experience in content strategy and on-page optimisationProven experience running content audits that drive organic growth, ideally in an enterprise or large-site environmentExperience using AI tools for content optimisation, generation or workflow automationSolid working knowledge of SEO platforms and analytics tools, with strong analytical skillsAbility to turn complex B2B or real estate topics into clear, engaging contentUnderstanding of how content is positioned for AI-driven search and answer platformsExcellent communication skills and experience collaborating with global, cross-functional teamsBachelor’s degree in Marketing, Communications, Digital Technology or a related field, or equivalent experienceDesirable: Sitecore or other enterprise CMS experience, international SEO knowledge, and awareness of how backlinks, media coverage and brand mentions influence search and AI resultsHighly organised, proactive and comfortable in a fast-paced global environmentPlease note: this is a direct search led by Cushman & Wakefield.
We only work with recruitment agencies on our preferred supplier list, and only where a signed and in date agreement is in place and the agency has been directly instructed on the role by a member of our Talent Acquisition team.
We do not accept speculative or unsolicited CVs submitted to any of our employees or outside of our agreed process.
No agency fees will be payable in these circumstances.Cushman & Wakefield is an equal opportunity / affirmative action employer.
All qualified candidates will receive consideration for employment without regard to ethnicity, gender, gender identity or expression, sexual orientation, age, disability, religion, marital status, or any other legally protected characteristic.
Cushman & Wakefield is committed to equity in employment, and our goal is to have a diverse, inclusive and barrier-free workplace. xbpsjku
If you are a person with a disability and need any other accessible accommodations during the hiring process, you are invited to bring this to the Talent Acquisition Advisor’s attention once they have made contact.INCO: “Cushman & Wakefield”SummaryLocation: LondonType: Full time
