Responsibilities
Responsible for the online merchandising strategy, optimization, execution, and performance for White Cap’s website
Lead and champion strategies that optimize how customers discover, evaluate, and purchase products across Whitecap.com
Develop and execute scalable digital merchandising strategies that improve product discovery, conversion, and sales
Own the merchandising roadmap, quarterly planning, and communication of priorities to senior leadership
Ensure the roadmap includes a scalable digital merchandising strategy across web and mobile platforms
Continuously improve the customer journey and merchandising presentation
Guide conversion‑driving merchandising elements throughout the shopping path
Ensure digital merchandising supports broader business strategies, category initiatives, and promotional plans
Ensure strong cross‑functional collaboration
Drive performance and analytics to enhance results
Establish an innovation culture to champion the introduction of new digital merchandising tools
Lead and develop a team of digital merchandising professionals
Requirements
Typically requires BS/BA in a related discipline
Generally 7+ years of experience in a related field
May require certification
Advanced degree may offset less experience in some disciplines
More than 7 years of experience in Digital, eCommerce, Online Merchandising, or related disciplines
At least 5+ years in leading teams in a fast‑paced, digital environment
Proven digital merchandising leadership that has increased eCommerce sales and improved customer experience
Strong cross‑functional leadership skills and ability to align diverse stakeholders
Strong analytical skills with experience driving decisions through data
Deep customer focus with strong merchandising instincts
Experience with product data, digital taxonomy, and merchandising systems
Entrepreneurial and highly adaptable mindset
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